Smart Marketing Blog

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Website Strategy and Design

How to Choose the Right Keywords for Your B2B Content

Once you have a solid marketing plan and dedicated content writers, you need to decide which...

Seven Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as ...

Build a Better B2B Website in 5 Steps

When most people think of a website redesign, they first think of the actual look and feel of a...

UX 101: Designing a Technical User Experience

When someone visits your website, what's their intended goal as they interact with your site? In...

WordPress vs. HubSpot vs. Squarespace

My roots in website design and development began in WordPress ten years ago. Back then WordPress...

Let’s Chat: An Intro to Online Chat and Chatbots

Online chat is one of the fastest growing areas of web right now, with Business Insider experts...

3 Reasons Why A SMB Doesn't Need a Custom Website

As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering...

Stop Expecting Engineers to Write Marketing Content

You likely have many subject matter experts and levels of marketing expertise floating around your...