Smart Marketing Blog

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Website Strategy and Design

How to Choose the Right Keywords for Your B2B Content

Once you have a solid marketing plan and dedicated content writers, you need to decide which...

Seven Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as ...

Build a Better B2B Website in 5 Steps

When most people think of a website redesign, they first think of the actual look and feel of a...

UX 101: Designing a Technical User Experience

When someone visits your website, what's their intended goal as they interact with your site? In...

WordPress vs. HubSpot vs. Squarespace

My roots in website design and development began in WordPress ten years ago. Back then WordPress...

Let’s Chat: An Intro to Online Chat and Chatbots

Online chat is one of the fastest growing areas of web right now, with Business Insider experts...

3 Reasons Why A SMB Doesn't Need a Custom Website

As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering...

Stop Expecting Engineers to Write Marketing Content

You likely have many subject matter experts and levels of marketing expertise floating around your...

B2B Website Checklist: 6 Steps to Generate Leads

Your website serves many roles in your organization, from your company storefront, to a customer...

Web Strategy: 5 Steps to Website Redesign Success

We like to say that developing your website strategy is like architecting a blueprint before you...

Avoid These 3 Website Navigation Fails

When companies redesign websites, they often overlook or incorrectly implement a few website...

6 Crucial Steps in Preparing for a Web Redesign

Google’s algorithms, people’s search behavior, technology and web trends change rapidly- is your...

Growth-Driven Design vs. Traditional Web Design

A well-designed website is essential to online success. According to a recent HubSpot survey, 94%...

I Launched My Website, Now What?

Data-Driven Web Design and 7 Key Metrics You Should Track

You’ve spent months redesigning your...

Landing Pages: Best-Practices and Benchmark Metrics

Content may be the foundation of your inbound marketing strategy, but landing pages are the vehicle...

Domain Authority: What It Is and How to Improve

One of the foundational marketing projects TREW recommends to our engineering clients before ever...

7 Best Practices for Using Imagery on Your Website

The biggest web challenge today is designing for a dwindling human attention span. Thanks to smart...

Measuring Website Performance Through Web Analytics

If your website is a valuable, 24-hour-a-day employee in your marketing organization, you can’t...