Smart Marketing Blog

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Marketing Planning (2)

Three Key B2B Digital Marketing Trends for 2022

The global events of the last few of years have accelerated growing digital trends, and marketers...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...

2022 Technical Marketing Insights Reports to Watch For

Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...

Stop, Collaborate And Listen: Harness Voices of Customers

One of the most interesting phenomena we encounter with our clients is the realization that what...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

Q&A From 2021 State of Marketing to Engineers Webinar

Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021 State...

Marketing Tricks and Treats for Working Smarter, Not Harder

To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...