Smart Marketing Blog

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Marketing Planning

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...

3 Partner Co-Marketing Tips for your B2B Growth Strategy

If your company sells products through distribution or partner networks, then consider working with...

What to Include on Your Marketing Scorecard

When developing a marketing plan, determining how you’ll measure the success of your activities is...

Insights for Surveying Your Sales Force

Your sales force is a valuable resource when it comes to marketing planning, content planning, and...

8 Steps for Mastering the Technical Learning Curve in B2B Marketing

As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...

10 Inbound Activities to Include in Your B2B Marketing Plan

Inbound marketing strategies are a cost-effective approach to reach your target audiences, generate...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

How to Interpret Technical Marketing Insights

An effective marketing strategy starts with an ironclad understanding of your customers, market,...

2022 Should be the Year You Finally Tackle Video

Here at TREW, we made video marketing a focus area based on what we know about how technical...

Q&A from 2022 State of Marketing to Engineers Webinar

Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...

2022 State of Marketing to Engineers Research Report

This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...

Three Key B2B Digital Marketing Trends for 2022

The global events of the last few of years have accelerated growing digital trends, and marketers...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...

2022 Technical Marketing Insights Reports to Watch For

Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...

Stop, Collaborate And Listen: Harness Voices of Customers

One of the most interesting phenomena we encounter with our clients is the realization that what...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

Q&A From 2021 State of Marketing to Engineers Webinar

Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...