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      Smart Marketing Blog

      Posts about

      Marketing Planning

      5 Ways To Effectively Reach Engineers And Technical Audiences

      If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

      10 Activities to Include in Your B2B Content Marketing Strategy

      Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and...

      6 Essential Components to Developing an Engineering Marketing Plan

      Marketing can seem daunting these days, especially with the explosion of media channels, generative...

      Four Resources You Need to Create a Data-Driven Marketing Plan

      We live in an era characterized by endless information, data, and analytics.

      Marketers often have...

      3 Partner Co-Marketing Tips for your B2B Growth Strategy

      If your company sells products through distribution or partner networks, then consider working with...

      What to Include on Your Marketing Scorecard

      Measurement should be baked into your marketing plan from the start – determining how you’ll...

      How to Create a Product Positioning Statement

      You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...

      Stop, Collaborate, and Listen: Harness Voices of Customers

      One of the most interesting phenomena we encounter with our clients is the realization that what...

      Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

      The way you structure your B2B marketing team is a crucial decision that can greatly impact the...

      7 Tips for the One-Person Marketing Team

      Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When...

      The Essential B2B Marketing Planning Checklist for Engineering Success

      Going to market with only a set of ideas about how to attract and engage your target personas and...

      Are You Ready for a Marketing Plan? 4 Key Questions to Consider

      A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics,...