Smart Marketing Blog

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Marketing Planning

What to Include on Your Marketing Scorecard

When developing a marketing plan, determining how you’ll measure the success of your activities is...

Insights for Surveying Your Sales Force

Your sales force is a valuable resource when it comes to marketing planning, content planning, and...

8 Steps for Mastering the Technical Learning Curve in B2B Marketing

As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...

10 Inbound Activities to Include in Your B2B Marketing Plan

Inbound marketing strategies are a cost-effective approach to reach your target audiences, generate...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

How to Interpret Technical Marketing Insights

An effective marketing strategy starts with an ironclad understanding of your customers, market,...

2022 Should be the Year You Finally Tackle Video

Here at TREW, we made video marketing a focus area based on what we know about how technical...

Q&A from 2022 State of Marketing to Engineers Webinar

Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...