Trending Topics for Technical Audiences at Content Marketing World 2022
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
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Marketing Planning
3 Partner Co-Marketing Tips for your B2B Growth Strategy
If your company sells products through distribution or partner networks, then consider working with...
What to Include on Your Marketing Scorecard
When developing a marketing plan, determining how you’ll measure the success of your activities is...
Insights for Surveying Your Sales Force
Your sales force is a valuable resource when it comes to marketing planning, content planning, and...
8 Steps for Mastering the Technical Learning Curve in B2B Marketing
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
Why Product Marketers are the Best and Worst AT Content Planning
As a content specialist, I collaborate with all different kinds of technical marketing...
10 Inbound Activities to Include in Your B2B Marketing Plan
Inbound marketing strategies are a cost-effective approach to reach your target audiences, generate...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
How to Interpret Technical Marketing Insights
An effective marketing strategy starts with an ironclad understanding of your customers, market,...
2022 Should be the Year You Finally Tackle Video
Here at TREW, we made video marketing a focus area based on what we know about how technical...
Q&A from 2022 State of Marketing to Engineers Webinar
Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...
2022 State of Marketing to Engineers Research Report
This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...
Three Key B2B Digital Marketing Trends for 2022
The global events of the last few of years have accelerated growing digital trends, and marketers...
Three Prerequisites to a Successful ABM Campaign
While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...
2022 Technical Marketing Insights Reports to Watch For
Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...
Stop, Collaborate And Listen: Harness Voices of Customers
One of the most interesting phenomena we encounter with our clients is the realization that what...
5 Ways To Effectively Reach Engineers And Technical Audiences
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
5 Critical Steps to Developing a Marketing Plan
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...
Q&A From 2021 State of Marketing to Engineers Webinar
Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...