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      Smart Marketing Blog

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      Marketing Planning

      6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

      Why should you consider outsourcing your marketing?

      There are many good reasons but most of them...

      10 Activities to Include in Your B2B Content Marketing Strategy

      Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and...

      5 Critical Steps to Developing an Engineering Marketing Plan

      Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”

      ...

      Four Resources You Need to Create a Data-Driven Marketing Plan

      We live in an era characterized by endless information, data, and analytics.

      Marketers often have...

      Trending Topics for Technical Audiences at Content Marketing World 2022

      Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...

      3 Partner Co-Marketing Tips for your B2B Growth Strategy

      If your company sells products through distribution or partner networks, then consider working with...

      What to Include on Your Marketing Scorecard

      When developing a marketing plan, determining how you’ll measure the success of your activities is...

      Insights for Surveying Your Sales Force

      Your sales force is a valuable resource when it comes to marketing planning, content planning, and...

      8 Steps for Mastering the Technical Learning Curve in B2B Marketing

      As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

      Why Product Marketers are the Best and Worst AT Content Planning

      As a content specialist, I collaborate with all different kinds of technical marketing...

      10 Keys to Success as a Technical Marketing Manager

      To be a successful technical marketing manager, you must understand how to apply marketing best...

      How to Interpret Technical Marketing Insights

      An effective marketing strategy starts with an ironclad understanding of your customers, market,...

      2022 Should be the Year You Finally Tackle Video

      Here at TREW, we made video marketing a focus area based on what we know about how technical...

      Q&A from 2022 State of Marketing to Engineers Webinar

      Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...

      2022 State of Marketing to Engineers Research Report

      This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...

      Three Key B2B Digital Marketing Trends for 2022

      The global events of the last few of years have accelerated growing digital trends, and marketers...

      Three Prerequisites to a Successful ABM Campaign

      While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...

      2022 Technical Marketing Insights Reports to Watch For

      Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...

      Stop, Collaborate And Listen: Harness Voices of Customers

      One of the most interesting phenomena we encounter with our clients is the realization that what...

      5 Ways To Effectively Reach Engineers And Technical Audiences

      If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

      Q&A From 2021 State of Marketing to Engineers Webinar

      Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...

      2021 State of Marketing to Engineers Top Findings

      Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

      The 2021 State...

      Marketing Tricks and Treats for Working Smarter, Not Harder

      To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...

      Getting Started with B2B LinkedIn Advertising

      For engineering and technical companies that leverage social media in support of their overall...

      Where Does Inbound Fit in Your Marketing Plan?

      Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing plan....

      Building Your B2B Marketing Team

      Though each company organizes its marketing team based on its unique culture, budget, and expected...

      Cohesive Rebranding Strategy for a B2B Merger/Acquisition

      Rebranding occurs when a company decides to change a significant element of its brand, and is...

      B2B Marketing Planning Checklist

      Going to market with only a set of ideas about how to attract and engage your target personas and...

      Are You Ready for a Marketing Plan? 4 Key Questions to Consider

      A marketing plan is a roadmap that outlines all of your marketing goals, audiences, initiatives,...

      Outbound vs. Inbound Marketing

      In the digital age, the traditional outbound way of marketing is no longer effective. In order to ...

      How to Gauge the ROI of Your Marketing Program

      Marketers are under steady pressure to demonstrate ROI for their marketing programs. And with so...

      Expand Your Reach with Partner Co-Marketing

      Do you want to grow your brand reach, drive more traffic to your website, and increase your leads?...

      3 Inbound Marketing Proof Points

      You may be tired of hearing us preach the importance of inbound marketing when it comes to reaching...

      Practical Steps for Creating a Product Positioning Statement

      Congratulations! You've created a product, figured out your pricing and distribution model (not to...

      Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

      December is here and will quickly fly by. If you have marketing budget dollars to spend before the...

      3 Things Top Performers Do to Ensure Marketing Planning Success

      In my 8 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B...

      5 Tips to Give Your Marketing Plan a Mid-Year Refresh

      Here's the scenario: You created your marketing plan with your team before the holiday last year,...

      Case Study: Software Product Launch

      When Wineman Technology decided to launch a new software product for the automotive and aerospace...

      15 Tips To Demystify Product Naming

      So you’ve developed a new product for your technical industry - spent hundreds of hours and...

      Setting Marketing Goals that Drive Success

      ‘Tis the season to be thinking of the year ahead. What do you want to accomplish? Where do you want...

      B2B Inbound Marketing Checklist: 11-Steps to Get Started Today

      One of the most frequent questions we receive at TREW is, "What steps do I need to take to...