Smart Marketing Blog

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Marketing Planning

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...

10 Inbound Activities to Include in Your B2B Marketing Plan

Inbound marketing strategies are a cost-effective approach to reach your target audiences, generate...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

How to Interpret Technical Marketing Insights

An effective marketing strategy starts with an ironclad understanding of your customers, market,...

2022 Should be the Year You Finally Tackle Video

Here at TREW, we made video marketing a focus area based on what we know about how technical...

Q&A from 2022 State of Marketing to Engineers Webinar

Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...

2022 State of Marketing to Engineers Research Report

This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...

Three Key B2B Digital Marketing Trends for 2022

The global events of the last few of years have accelerated growing digital trends, and marketers...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...

2022 Technical Marketing Insights Reports to Watch For

Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...