6 Reasons to Outsource Your Marketing to a B2B Marketing Agency
Why should you consider outsourcing your marketing?
There are many good reasons but most of them...
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Marketing Planning
5 Marketing Tips for Crafting a Successful Product Launch Plan
Did you know that only 25% of product launches are successful after launch? Generating brand...
10 Activities to Include in Your B2B Content Marketing Strategy
Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and...
5 Critical Steps to Developing an Engineering Marketing Plan
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”
...
Q&A from 2023 State of Marketing To Engineers Webinar
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research...
Four Resources You Need to Create a Data-Driven Marketing Plan
We live in an era characterized by endless information, data, and analytics.
Marketers often have...
Trending Topics for Technical Audiences at Content Marketing World 2022
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
3 Partner Co-Marketing Tips for your B2B Growth Strategy
If your company sells products through distribution or partner networks, then consider working with...
What to Include on Your Marketing Scorecard
When developing a marketing plan, determining how you’ll measure the success of your activities is...
Insights for Surveying Your Sales Force
Your sales force is a valuable resource when it comes to marketing planning, content planning, and...
8 Steps for Mastering the Technical Learning Curve in B2B Marketing
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
Why Product Marketers are the Best and Worst AT Content Planning
As a content specialist, I collaborate with all different kinds of technical marketing...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
How to Interpret Technical Marketing Insights
An effective marketing strategy starts with an ironclad understanding of your customers, market,...
2022 Should be the Year You Finally Tackle Video
Here at TREW, we made video marketing a focus area based on what we know about how technical...
Q&A from 2022 State of Marketing to Engineers Webinar
Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...
2022 State of Marketing to Engineers Research Report
This week in conjunction with GlobalSpec, TREW Marketing announced the release of the...
Three Key B2B Digital Marketing Trends for 2022
The global events of the last few of years have accelerated growing digital trends, and marketers...
Three Prerequisites to a Successful ABM Campaign
While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...
2022 Technical Marketing Insights Reports to Watch For
Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...
Stop, Collaborate And Listen: Harness Voices of Customers
One of the most interesting phenomena we encounter with our clients is the realization that what...
5 Ways To Effectively Reach Engineers And Technical Audiences
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
Q&A From 2021 State of Marketing to Engineers Webinar
Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...
2021 State of Marketing to Engineers Top Findings
Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE
The 2021 State...
Marketing Tricks and Treats for Working Smarter, Not Harder
To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...
Getting Started with B2B LinkedIn Advertising
For engineering and technical companies that leverage social media in support of their overall...
Where Does Inbound Fit in Your Marketing Plan?
Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing plan....
Building Your B2B Marketing Team
Though each company organizes its marketing team based on its unique culture, budget, and expected...
Cohesive Rebranding Strategy for a B2B Merger/Acquisition
Rebranding occurs when a company decides to change a significant element of its brand, and is...
B2B Marketing Planning Checklist
Going to market with only a set of ideas about how to attract and engage your target personas and...
Are You Ready for a Marketing Plan? 4 Key Questions to Consider
A marketing plan is a roadmap that outlines all of your marketing goals, audiences, initiatives,...
Outbound vs. Inbound Marketing
In the digital age, the traditional outbound way of marketing is no longer effective. In order to ...
How to Gauge the ROI of Your Marketing Program
Marketers are under steady pressure to demonstrate ROI for their marketing programs. And with so...
Expand Your Reach with Partner Co-Marketing
Do you want to grow your brand reach, drive more traffic to your website, and increase your leads?...
3 Inbound Marketing Proof Points
You may be tired of hearing us preach the importance of inbound marketing when it comes to reaching...
Practical Steps for Creating a Product Positioning Statement
Congratulations! You've created a product, figured out your pricing and distribution model (not to...
Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend
December is here and will quickly fly by. If you have marketing budget dollars to spend before the...
3 Things Top Performers Do to Ensure Marketing Planning Success
In my 8 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B...
5 Tips to Give Your Marketing Plan a Mid-Year Refresh
Here's the scenario: You created your marketing plan with your team before the holiday last year,...
Case Study: Software Product Launch
When Wineman Technology decided to launch a new software product for the automotive and aerospace...
15 Tips To Demystify Product Naming
So you’ve developed a new product for your technical industry - spent hundreds of hours and...
Setting Marketing Goals that Drive Success
‘Tis the season to be thinking of the year ahead. What do you want to accomplish? Where do you want...
B2B Inbound Marketing Checklist: 11-Steps to Get Started Today
One of the most frequent questions we receive at TREW is, "What steps do I need to take to...