Smart Marketing Blog

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Marketing Automation (2)

Craft a Successful Campaign in Three Simple Steps

Whether you're exhibiting at a trade show, launching a new product or publishing a white paper, you...

Creating a Workflow: a How-to Guide

You want to create a workflow, so you open up your marketing automation tool, navigate to the...

Introducing: The HubSpot Service Hub

The HubSpot Service Hub is a tool designed to help companies manage customer relations and keep...

Using Data to Guide Strategy: HubSpot Marketing Dashboard

One of the great benefits of a marketing automation tool like HubSpot is the wealth of data you get...

HubSpot CRM vs. Salesforce CRM:  6 Comparison Criteria

An effective customer relationship managment system (CRM) separates hugely successful companies...

HubSpot + TREW Marketing: A 5-Year Story of Transformation

There are times when a business decision appears simple and contained, but the outcome radically,...

Nurture Your Leads: Harness the Power of E-Newsletters, Part 2

In Part I of this e-newsletter best practices blog post, we focused on how to get started...

Nurture your Leads: Harness the Power of E-Newsletters, Part I

Staying top-of-mind with prospects and customers is a challenge all companies face. E-newsletters...