8 min read
Morgan Norris: 4/7/23 5:41 PM
Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...
3 min read
Wendy Covey: 3/1/23 7:03 PM
Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...
3 min read
Lee Chapman: 10/12/22 10:01 AM
Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...
5 min read
Morgan Norris: 4/5/22 1:00 PM
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...
6 min read
Lee Chapman: 9/15/20 10:00 AM
The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.
5 min read
Morgan Norris: 1/21/20 10:00 AM
Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...
2 min read
Wendy Covey: 7/3/18 8:55 AM
Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...
