Smart Marketing Blog

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Content Marketing (5)

Social Media for Engineers: Best Practices

Social media is an easy and strategic method to promoting your content from blog posts to case...

3 Inbound Marketing Proof Points

You may be tired of hearing us preach the importance of inbound marketing when it comes to reaching...

Make Sure Your Ad Passes the 2-Second Test

The shift in marketing dollars to online advertising has changed advertising, but there is still a...

Gating Your Content: The Great Debate

Gating content like white papers, ebooks, and webinars behind forms is now so common and...

The Engineer’s Guide to Writing and Promoting a Case Study

Case studies are the holy grail of content.

You can tell prospects all day how great your company...

The ROI of Content Marketing

Technical executives and sales leaders seeking more inbound qualified leads routinely ask me...

Buyer Personas: 8 Questions to Profile Your Customer

During the marketing strategy phase, it’s important to know the different personalities that make...

How to Increase Leads with Content Along the Buyer's Journey

Inbound marketing is all about creating and promoting content that attracts, converts, closes and...

How to Write a White Paper that Grabs Readers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...

Checklist for Creating B2B Buyer Personas

Buyer personas are vital to you as a marketer whether you are planning your marketing strategy,...