Smart Marketing Blog

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Content Marketing (4)

Create a Visual Brand with Your Corporate Pitch Deck

Your visual brand consists of the design elements that communicate your company’s values and...

B2B Email Marketing Best Practices for the New Decade

Last week, we kicked off our blog series covering email for B2B technical companies with an...

Four Best Practices for Creating Effective Presentations

The marketing priority for small- to medium-sized B2B companies should always be to ensure they are...

Case Study vs. White Paper: What’s the Difference?

Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...

Content IS King - 5 Steps to Writing Effective White Papers

Compelling content is vital to your marketing efforts – engineers need and expect technical content...

How to Write a Technical Press Release

10 Key Components You Can't Forget When Writing a Press Release

News releases are still a vital...

Adding CAD to a B2B Content Marketing Program

Having diverse content types to attract and engage your personas through their buyer’s journey is...

How Do Engineers Search For Content Online?

Oftentimes, marketers targeting technical audiences grapple with how to best implement online and...

6 Steps to Strategic LinkedIn Advertising

If you’ve visited LinkedIn in the last month, you’re far from alone. More than 310 million people...

Are News Releases Dead?

In short, no. News Releases are still very much alive and well.

While anyone can make a “news”...