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      Smart Marketing Blog

      Posts about

      Content Marketing (2)

      How to Increase Leads with Content Along the Buyer's Journey

      Inbound marketing is all about creating and promoting content that attracts, converts, closes and...

      Landing Pages: Best Practices and Benchmark Metrics

      Content may be the foundation of your inbound marketing strategy, but landing pages are the vehicle...

      Domain Authority: What It Is and How to Improve

      One of the foundational marketing projects TREW recommends to our engineering clients before ever...

      Historical Blog Optimization: Work Smarter, Not Harder

      This January at our company retreat, the TREW Crew chose a new internal motto: work smarter, not...

      Social Media: Real-world Examples that Dispel the Myths

      Many technical B2B business leaders believe social media is not relevant in the technical and...

      Content Reuse: Repurpose, Revamp and Reap the Benefits

      As busy marketing professionals, we all juggle projects and wear many hats in our organization. It...

      How to Leverage Content to Streamline Your Marketing Funnel

      As a B2B technical company, you need a way to generate and convert leads in today's digital age....

      An Introduction to GDPR

      GDPR comes into effect May 25, 2018, and if you have European Union citizens in your CRM, you need...

      Increase Technical Audience Engagement with Interactive Content

      Think about the last time you took an online assessment or used a web-based calculator. You were...

      On-Page SEO Checklist 

      Search engine optimization (SEO) is constantly evolving and changing to display the best search...

      Content types: Demo videos vs. webinars

      This is part three of our blog series on content types. Read part one on white papers and case...

      Content Types: Grab User Attention With Infographics

      This is part two of our blog series on content types. Read part one on white papers and case...

      5 Tips to Write Great, Technical B2B Content

      Engineers typically have high standards for the information they consume, so journalists who can...

      5 Steps to Set SMEs up for Content Creation Success

      Over and over again, you’ve heard the importance of generating quality content that will increase...

      Meta Description: What is it, how do I create it, & why do I need it?

      Updated March 7, 2018

      Search engine optimization (SEO) is a key part of content creation, and one...

      Keywords are Out, Topic Clusters are In

      Since the beginning of search engine optimization, keywords have ruled when it comes to ranking on...

      Creating Content that Sticks: A Content Marketing Checklist

      The majority of the buyer’s journey happens online before the prospect talks to sales, so it’s...

      How to Create Content for the Technical B2B Buyer

      Originally posted by Content Marketing Institute on August 30, 2017.

      The B2B buyer journey,...

      Back to Basics: A 5-Step Guide to Annual SEO Maintenance

      Search engine optimization (SEO) is the framework upon which your website is built. When used...

      Blogging is a Critical Component to B2B Inbound Marketing Success

      Content is the heart of any inbound marketing strategy and the best way to consistently produce...

      Guest Blog Post: Inbound Marketing & The Buyer's Journey

      Inbound Marketing? I was skeptical the first time our Marketing Manager introduced this term to me...

      How to Build a B2B Marketing Content Calendar

      You’re sold on the value of B2B inbound marketing. You want to bring customers in with valuable...

      Treating Your Content Like a Product: Optimize, Amplify, and Repurpose

      Content is the fuel that drives modern marketing. No matter what outbound or inbound channels you...

      How to Get Your Engineers to Contribute Technical Content to Your Blog

      In order to keep your blog fresh and up-to-date with relevant material for your engineering,...

      Duplicate Content: Avoiding Penalty from Google

      Content creation is one of the most challenging tasks for B2B companies targeting technical...

      Four Trends in Content Marketing

      Content marketing is a term that we’ve seen used more and more often over the last 10 years, and in...

      Content and SEO Fuel Inbound Marketing Results

      Inbound marketing strategies are fueling growth in conversions and leads for the savvy companies...

      Nurture your Leads: Harness the Power of E-Newsletters

      Staying top-of-mind with prospects and customers is a challenge all companies face. E-newsletters...

      Part 2: Acronyms, Specs, Bullets and other Editing Tips

      You’re on a plane trying to finish up a presentation or a document for a potential customer and...

      Three Best Practices to Develop Your Annual Report

      An annual report can come in many shapes, sizes and serve a variety of purposes, from simply...

      5 Steps to Building an Outrageously Successful Paid Search Campaign

      It looked easy. I chose a few keywords, gave Google my credit card number, and BAM! My website...

      Five Practical SEO Tips for Promoting Your Website

      You want prospects to find your website when searching Google, Yahoo, Bing, or other engines. You...

      Five Tips for Developing Customer Case Studies

      Customer case studies - aka, testimonials - are a great marketing and sales tool. By reading about...