Smart Marketing Blog

Shifting Your Sales Approach While Grounded (+ How Marketing Can Help)

With rapid industry shifts in manufacturing paired with COVID-19 travel restrictions, not to...

5 Tips for Communicating Your Brand During a Crisis

When 9/11 changed everything over the course of a single Tuesday morning, I was two years into my...

Your Covid-19 B2B Marketing Pivot Plan

In the last month, we've seen marketing plans and budgets shift significantly due to the spread of...

Get Me the $*&% Outta Here! 8 Tips for Remote Work Without Going Crazy

Hello my fellow remote workers! Whether on purpose or under duress, many of us find ourselves...

What is a Lead Conversion Funnel?

 

To understand what a lead conversion funnel is, you should know what a regular ol’ funnel is....

3 Reasons Why A SMB Doesn't Need a Custom Website

As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering...

5 Tips for a Successful Product Launch

Did you know that only 25% of product launches are successful after launch? Generating brand...

Top 5 Questions We Hear About Social Media

Many B2B technical companies are lost when it comes to social media. While engineers understand how...

Create a Visual Brand with Your Corporate Pitch Deck

Your visual brand consists of the design elements that communicate your company’s values and...

Cohesive Rebranding Strategy for a B2B Merger/Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is...

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the only member of marketing...

Q&A from Webinar:  2020 Smart Marketing for Engineers

Thank you to all who joined IEEE GlobalSpec and TREW Marketing for our 3rd annual Smart Marketing...

B2B Email Marketing Best Practices for the New Decade

Last week, we kicked off our blog series covering email for B2B technical companies with an...

What Keeps the VP of Sales and Marketing Up at Night?

Prospecting is one of the most difficult parts of the sales process. Why? The act of prospecting is...

Is B2B Email Dead?

Of the many avenues to reach B2B customers these days, many wonder, is email a dead end? Our...

Align and Inspire Stakeholders With Mission and Vision Statements

Just as companies develop a business plan to define their markets, their strategy to compete, and...

Four Best Practices for Creating Effective Presentations

The marketing priority for small- to medium-sized B2B companies should always be to ensure they are...

Case Study vs. White Paper: What’s the Difference?

Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...