Smart Marketing Blog

Stop, Collaborate And Listen: Harness Voices of Customers

One of the most interesting phenomena we encounter with our clients is the realization that what...

7 Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic...

Optimizing a LinkedIn Company Page for Technical Audiences

According to the 2022 State of Marketing to Engineers Research Report from...

Build a Better B2B Website in 5 Steps

When most people think of a website redesign, they first think of the actual look and feel of a...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

Becoming a Thought Leader with a Clear Platform and Message

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who gather...