5 Proven Tactics to Reach Engineers
At TREW Marketing, we work every day to help deeply technical companies effectively market to...
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Infographic: The Engineer's Buyer Journey is Online
The traditional ways of marketing and selling to B2B audiences have evolved. While the times have...
How to Create a Compelling Brand
Your brand story is the narrative of your company. It’s what should flow off your tongue to...
Your Brand Position Mantra: Say No to Grow
As I was preparing for a call from a reporter at The Wall Street Journal, I paced back and forth in...
Our Next Big Opportunity: Smart Pipeline Management
Recently, I spoke to a global audience of about 100 engineering business leaders and asked them...
Topic Clusters vs. Keywords: What's the Difference
Last year, topic clusters became the newest SEO strategy, making keyword planning an outdated...
On-Page SEO Checklist
Search engine optimization (SEO) is constantly evolving and changing to display the best search...
Content types: Demo videos vs. webinars
This is part three of our blog series on content types. Read part one on white papers and case...
Setting Marketing Goals that Drive Success
‘Tis the season to be thinking of the year ahead. What do you want to accomplish? Where do you want...
Content Types: Grab User Attention With Infographics
This is part two of our blog series on content types. Read part one on white papers and case...
Using Data to Guide Strategy: HubSpot Marketing Dashboard
One of the great benefits of a marketing automation tool like HubSpot is the wealth of data you get...
Content Types: Case Studies vs White Papers
This is the first post in our content types series. Keep an eye out for future posts on the other...
5 Tips to Write Great, Technical B2B Content
Engineers typically have high standards for the information they consume, so journalists who can...
Calls-to-Action: The Secret to Online Leads
I remember getting the advice to add a call-to-action (CTA) on a website that wasn’t performing...
5 Steps to Set SMEs up for Content Creation Success
Over and over again, you’ve heard the importance of generating quality content that will increase...
Meta Description: What is it, how do I create it, & why do I need it?
Updated March 7, 2018
Search engine optimization (SEO) is a key part of content creation, and one...
Keywords are Out, Topic Clusters are In
Since the beginning of search engine optimization, keywords have ruled when it comes to ranking on...
Creating Content that Sticks: A Content Marketing Checklist
The majority of the buyer’s journey happens online before the prospect talks to sales, so it’s...
How to Create Content for the Technical B2B Buyer
Originally posted by Content Marketing Institute on August 30, 2017.
The B2B buyer journey,...
HubSpot CRM vs. Salesforce CRM: 6 Comparison Criteria
An effective customer relationship managment system (CRM) separates hugely successful companies...
Back to Basics: A 5-Step Guide to Annual SEO Maintenance
Search engine optimization (SEO) is the framework upon which your website is built. When used...
TREW Marketing Selected to Join HubSpot Advisory Council
On the heels of marking our 5th year as a HubSpot Partner, we are honored TREW has been invited to...
B2B Inbound Marketing Checklist: 11-Steps to Get Started Today
One of the most frequent questions we receive at TREW is, "What steps do I need to take to...
HubSpot + TREW Marketing: A 5-Year Story of Transformation
There are times when a business decision appears simple and contained, but the outcome radically,...
The ONE Thing Your Sales Team Should Stop Doing Today
This was originally published in 2016 and has been updated.
On the heels of visiting a client for a
Book Review: Get a Grip
I love reading business books. I’ve always loved to learn, and after college, reading books has...
Blogging is a Critical Component to B2B Inbound Marketing Success
Content is the heart of any inbound marketing strategy and the best way to consistently produce...
Guest Blog Post: Inbound Marketing & The Buyer's Journey
Inbound Marketing? I was skeptical the first time our Marketing Manager introduced this term to me...
How to Build a B2B Marketing Content Calendar
You’re sold on the value of B2B inbound marketing. You want to bring customers in with valuable...
Website Redesign with a Growth-Driven Design Approach
G Systems, a leader in test and measurement automation for aerospace, defense, energy and RF test,...
Trade Show Marketing FAILS: How to Waste Money Exhibiting
This article was originally posted in 2012.
Last week I attended the Design West (2016 note:...
Treating Your Content Like a Product: Optimize, Amplify, and Repurpose
Content is the fuel that drives modern marketing. No matter what outbound or inbound channels you...
What Types of Blogs Do Engineers Find Credible?
February 9, 2016
Today nearly 40 percent of companies use blogs for marketing purposes, and over 46...
How to Get Your Engineers to Contribute Technical Content to Your Blog
In order to keep your blog fresh and up-to-date with relevant material for your engineering,...
Avoid These 8 Common Pitfalls for a Successful Website Redesign
May 28, 2015
Here at TREW, we’ve got quite a few Web redesigns under our belt, and time and again...
Duplicate Content: Avoiding Penalty from Google
Content creation is one of the most challenging tasks for B2B companies targeting technical...
Website Analytics: The Relationship Between Traffic and Behavior
Posted March 10, 2015
B2B marketers struggle to prove the direct ROI of marketing activities,...
Always Be Helping: Creating a Self-Qualifying Sales Process
Prospects today are in the driver’s seat of their buyer’s journey, not the seller, as was...
6 Do’s and Don’t of Choosing Keywords for Your Website SEO
We’ve said it repeatedly, and we stand by the fact that content is the foundation of search engine...
3 Steps to Improve Your Website: Reduce, Re-label, Restructure
These days, engineers are searching for your products and services online. As trade shows and cold...
A 15-Point Checklist to Evaluate Your B2B Technical Website
Today, we're revisiting TREW Marketing's evaluation guide for B2B technical websites, a guide for...
Four Trends in Content Marketing
Content marketing is a term that we’ve seen used more and more often over the last 10 years, and in...
How to Hire a Technical Marketing Manager: Part 2
Often in small engineering companies, the marketing responsibilities are shared among a few...
Content and SEO Fuel Inbound Marketing Results
Inbound marketing strategies are fueling growth in conversions and leads for the savvy companies...
5 Core Steps in the PR Marathon
As businesses continue to tighten budgets and work to do more with less, decision makers...
Nurture Your Leads: Harness the Power of E-Newsletters, Part 2
In Part I of this e-newsletter best practices blog post, we focused on how to get started...
Nurture your Leads: Harness the Power of E-Newsletters, Part I
Staying top-of-mind with prospects and customers is a challenge all companies face. E-newsletters...
Part 2: Acronyms, Specs, Bullets and other Editing Tips
You’re on a plane trying to finish up a presentation or a document for a potential customer and...
Two-Minute Guide to Website Navigation
Website navigation and information architecture are two of the most important elements when...