Smart Marketing Blog

New Writing Course and Coaching for Marketers Targeting Technical Audiences

When you’re in charge of content marketing for a technical company, the list of content that you...

Webinar: How to Write Content that Converts Technical Audiences

Our research has found that 65% of engineers and technical...

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

A Great Video Starts with a Great Script

Based on our research, the need for video in B2B marketing...

Q&A From 2021 State of Marketing to Engineers Webinar

Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021 State...

10 Marketing Videos That Engage B2B Buyers

In 2022, your marketing strategy must go beyond putting words on paper. As the world become more...

3 Companies that Attract Business by Branding Corporate Culture

Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...

Reflecting on 2020 and Giving Back

2020 was the year we all shifted our marketing plans as Covid-19 took the world into lockdown....

What Visual Branding Does for Your Company

Your visual branding says a lot about your company. It can tell people your name. It can help to...