Smart Marketing Blog

Building Your B2B Marketing Team

Though each company organizes its marketing team based on its unique culture, budget, and expected...

Case Study: Knowles Precision Devices

It’s difficult to ignore the benefits surrounding an inbound marketing approach and the positive...

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs it....

WordPress vs. HubSpot vs. Squarespace

My roots in website design and development began in WordPress ten years ago. Back then WordPress...

Using HubSpot for Sales and Marketing Alignment

In my previous role as the marketing manager for an engineering firm, I worked with TREW on a...

Introduction to Message Mapping for Effective Communication

A message map is a framework used to create compelling, relevant messages for various audience...

Build a Strong B2B Social Media Strategy in 6 Steps

Social media has an interesting place in the world of B2B marketing, with some companies ignoring...

Evaluate and Improve Your Email Marketing

Chances are you are actively nurturing your database through some form of email marketing. Do you...

8 Tips and Tricks to B2B Webinar Success

Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull...

Content Marketing, Engineered

TREW Marketing CEO, Wendy Covey, releases Content Marketing, Engineered, a new book for technical...

In a Rut? 6 Ways for Brainstorming New Content Topics

Whether you’ve been a content marketer for years or are just getting started, sometimes you need a...

TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch

Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in...

Engage More, Stand Out with Sales Videos

Video is an interesting, memorable and inexpensive way for salespeople to personalize and humanize...

Let’s Chat: An Intro to Online Chat and Chatbots

Online chat is one of the fastest growing areas of web right now, with Business Insider experts...

7 Steps to Starting a B2B Podcast

With podcasting, B2B companies can serve up content human-to-human that showcases your culture,...

Shifting Your Sales Approach While Grounded (+ How Marketing Can Help)

With rapid industry shifts in manufacturing paired with COVID-19 travel restrictions, not to...

5 Tips for Communicating Your Brand During a Crisis

When 9/11 changed everything over the course of a single Tuesday morning, I was two years into my...

Your Covid-19 B2B Marketing Pivot Plan

In the last month, we've seen marketing plans and budgets shift significantly due to the spread of...

Get Me the $*&% Outta Here! 8 Tips for Remote Work Without Going Crazy

Hello my fellow remote workers! Whether on purpose or under duress, many of us find ourselves...