Smart Marketing Blog

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who gather...

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If you...

Create A Playbook for Content Lifecycle Management

Content is a valuable business asset that should be managed as carefully as any product, service,...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or...

How COVID-19 Has Changed B2B Marketing & Sales

Last year we wrote about creating your COVID pivot-plan to include a focus on digital marketing and...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

5 Ways to Promote Videos to Technical Audiences

After putting a lot of blood, sweat, and tears into strategizing and creating an engaging marketing...