Smart Marketing Blog

5 Ways to Promote Videos to Technical Audiences

After putting a lot of blood, sweat, and tears into strategizing and creating an engaging marketing...

Webinar: How to Write Content that Converts Technical Audiences

Our research has found that 65% of engineers and technical...

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

A Great Video Starts with a Great Script

Based on our research, the need for video in B2B marketing...

Q&A From 2021 State of Marketing to Engineers Webinar

Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021 State...

10 Marketing Videos That Engage B2B Buyers

In 2022, your marketing strategy must go beyond putting words on paper. As the world become more...

3 Companies that Attract Business by Branding Corporate Culture

Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...

Reflecting on 2020 and Giving Back

2020 was the year we all shifted our marketing plans as Covid-19 took the world into lockdown....

What Visual Branding Does for Your Company

Your visual branding says a lot about your company. It can tell people your name. It can help to...

Lee Chapman Named as TREW Marketing President

Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins...

Five Actionable Ways to Position Yourself as a Thought Leader

Building trust with your audience is an important part of marketing. One of the best ways to build...

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic...

Marketing Tricks and Treats for Working Smarter, Not Harder

To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...

Getting Started with B2B LinkedIn Advertising

For engineering and technical companies that leverage social media in support of their overall...

Where Does Inbound Fit in Your Marketing Plan?

Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing plan....

UX 101: Designing a Technical User Experience

When someone visits your website, what's their intended goal as they interact with your site? In...

TREW CEO Wendy Covey Named Forbes Agency Council Member

Covey’s inception comes with 12 years of leading a marketing agency for technical companies and...