5 Tips for Communicating Your Brand During a Crisis
When 9/11 changed everything over the course of a single Tuesday morning, I was two years into my...
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Your Covid-19 B2B Marketing Pivot Plan
In the last month, we've seen marketing plans and budgets shift significantly due to the spread of...
Get Me the $*&% Outta Here! 8 Tips for Remote Work Without Going Crazy
Hello my fellow remote workers! Whether on purpose or under duress, many of us find ourselves...
What is a Lead Conversion Funnel?
To understand what a lead conversion funnel is, you should know what a regular ol’ funnel is....
Social Media Template Design: The Importance of Visual Imagery
In the first post of our social media blog series, we discussed common questions we get about...
3 Reasons Why A SMB Doesn't Need a Custom Website
As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering...
Top 5 Questions We Hear About Social Media
Many B2B technical companies are lost when it comes to social media. While engineers understand how...
Create a Visual Brand with Your Corporate Pitch Deck
Your visual brand consists of the design elements that communicate your company’s values and...
Cohesive Rebranding Strategy for a B2B Merger/Acquisition
Rebranding occurs when a company decides to change a significant element of its brand, and is...
7 Tips for the One-Person Marketing Team
Before joining the TREW Crew, I spent three years working in-house as the only member of marketing...
Q&A from Webinar: 2020 Smart Marketing for Engineers
Thank you to all who joined IEEE GlobalSpec and TREW Marketing for our 3rd annual Smart Marketing...
B2B Email Marketing Best Practices for the New Decade
Last week, we kicked off our blog series covering email for B2B technical companies with an...
What Keeps the VP of Sales and Marketing Up at Night?
Prospecting is one of the most difficult parts of the sales process. Why? The act of prospecting is...
Is B2B Email Dead?
Of the many avenues to reach B2B customers these days, many wonder, is email a dead end? Our...
Align and Inspire Stakeholders With Mission and Vision Statements
Just as companies develop a business plan to define their markets, their strategy to compete, and...
Four Best Practices for Creating Effective Presentations
The marketing priority for small- to medium-sized B2B companies should always be to ensure they are...
Case Study vs. White Paper: What’s the Difference?
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...
Think Beyond the Funnel & Leverage the Flywheel
For years, sales and marketing teams have focused their time and efforts around a funnel that...
B2B Marketing Planning Checklist
Going to market with only a set of ideas about how to attract and engage your target personas and...
3 Steps to Calculate Your Leads-to-Revenue Ratio
Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these...
Are You Ready for a Marketing Plan? 4 Key Questions to Consider
A marketing plan is a roadmap that outlines all of your marketing goals, audiences, initiatives,...
Outbound vs. Inbound Marketing
In the digital age, the traditional outbound way of marketing is no longer effective. In order to ...
The 5 Best Features of HubSpot
These days, I spend a majority of my time in HubSpot. Whether it's designing a web pages, writing a...
The Most Costly Mistake that Trade Show Exhibitors Make
Events are in my blood. My college days at Texas A&M were spent organizing student organization...
How to Gauge the ROI of Your Marketing Program
Marketers are under steady pressure to demonstrate ROI for their marketing programs. And with so...
Want to Market Against Your Competitors? Proceed Carefully
Remember when you were young, and there was that kid who spent more time dissing you or others than...
Stop Interrupting and Selling, Start Educating and Supporting
Marketing and selling in the B2B engineering and technical space used to require exhibiting at...
How to Write a Technical Press Release
10 Key Components You Can't Forget When Writing a Press Release
News releases are still a vital...
Expand Your Reach with Partner Co-Marketing
Do you want to grow your brand reach, drive more traffic to your website, and increase your leads?...
Technical Marketing Writers: Why You Need One
They are questions that arise often at the beginning of marketing planning. You’re in the middle of...
How to Message Meaningful Differentiators
You must know and define your brand if you expect others to follow it. For your brand message to...
Branding 101: Make Your Customer’s Life Easier
Many companies will say they want to create a strong brand, but what they really want is strong...
Take Control of Your Company’s Story
Is it time for a new corporate slide deck? Your corporate deck contains a brief story – an...
Stop Expecting Engineers to Write Marketing Content
You likely have many subject matter experts and levels of marketing expertise floating around your...
5 Ways to Promote Your Brand Message
This is part 3 of a blog series on brand positioning and messaging. Learn more by reading part 1 on
Adding CAD to a B2B Content Marketing Program
Having diverse content types to attract and engage your personas through their buyer’s journey is...
Improve Database Quality By Taking Out the Trash
Content is termed the “king” when it comes to marketing – but I am going to challenge that and say...
Stop Cold Calling, Start Lead Scoring
The process of cold calling is one that has been dreaded by both marketers and potential customers...
How Do Engineers Search For Content Online?
Oftentimes, marketers targeting technical audiences grapple with how to best implement online and...
Creating a Killer Corporate Pitch Deck
Once your message is set, you’ll need content to share and deliver the story of your company. A...
6 Steps to Strategic LinkedIn Advertising
If you’ve visited LinkedIn in the last month, you’re far from alone. More than 310 million people...
B2B Website Checklist: 6 Steps to Generate Leads
Your website serves many roles in your organization, from your company storefront, to a customer...
Web Strategy: 5 Steps to Website Redesign Success
We like to say that developing your website strategy is like architecting a blueprint before you...
Are News Releases Dead?
In short, no. News Releases are still very much alive and well.
While anyone can make a “news”...
Avoid These 3 Website Navigation Fails
When companies redesign websites, they often overlook or incorrectly implement a few website...
Social Media for Engineers: Best Practices
Social media is an easy and strategic method to promoting your content from blog posts to case...
6 Crucial Steps in Preparing for a Web Redesign
Google’s algorithms, people’s search behavior, technology and web trends change rapidly- is your...
New Ebook: Smart Messaging for Engineers
Differentiate Your B2B Company and Stand Out to Technical Buyers
While marketing practices...
Growth-Driven Design vs. Traditional Web Design
A well-designed website is essential to online success. According to a recent HubSpot survey, 94%...