Smart Marketing Blog

Three Key B2B Digital Marketing Trends for 2022

The global events of the last few of years have accelerated growing digital trends, and marketers...

Expand Content Marketing Plans with Trade Media Channels

We talk a lot about content marketing and publishing compelling technical content to your site that...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...

Seven Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as ...

2022 Technical Marketing Insights Reports to Watch For

Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...

INBOUND 2021: HubSpot Updates and Highlights

HubSpot just completed its second fully virtual conference and delivered a flood of product...

Stop, Collaborate And Listen: Harness Voices of Customers

One of the most interesting phenomena we encounter with our clients is the realization that what...

7 Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic...

Optimizing a LinkedIn Company Page for Technical Audiences

According to the 2022 State of Marketing to Engineers Research Report from...

Build a Better B2B Website in 5 Steps

When most people think of a website redesign, they first think of the actual look and feel of a...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

Becoming a Thought Leader with a Clear Platform and Message

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who gather...

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If you...

Create A Playbook for Content Lifecycle Management

Content is a valuable business asset that should be managed as carefully as any product, service,...

How COVID-19 Has Changed B2B Marketing & Sales

Last year we wrote about creating your COVID pivot-plan to include a focus on digital marketing and...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...