Adam has more than 15 years’ experience as a practicing Research & Development Engineer and technical content creator. He has served clients such as Spalding, Tiki Brand, and the University of Wisconsin-Milwaukee in vertical markets that include automotive/electric vehicles, consumer products, alternative energy, scientific research, enterprise technology, and industrial manufacturing. Adam’s passion is simplifying the complex – he brings deep technical understanding to a marketing plan, targeting intended audiences and speaking to them in a familiar voice.
Adam’s areas of marketing expertise include:
- Technical content writing
- Digital copywriting
- Content strategy
- Technical consulting
Prior to joining TREW, Adam worked in Research & Development at Modine Manufacturing, leading development of HVAC heat exchangers for electric vehicles and stationary fuel cell heat exchanger-chemical reactors. He also worked as an independent technical content consultant for Tiki Brand, devising a marketing strategy for a proprietary outdoor garden torch fuel blend he also personally developed, a campaign that yielded $9MM in incremental sales.
Originally from Pittsburgh, PA, Adam graduated with honors from Penn State University with a BS in Chemical Engineering. Upon moving to Milwaukee, he graduated from Marquette University with an MS in Mechanical Engineering – Energy Systems. Adam remains in the Milwaukee area, where he lives with his wife and two children.