On-Demand Webinar: Smart Marketing for Engineers® Insights to Guide Your 2019 Marketing Strategy

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Summary

Watch IEEE GlobalSpec and TREW Marketing as they share key takeaways and recommendations from our 2019 “Smart Marketing for Engineers” research report.

This webinar will provide you with actionable insights gleaned from engineering, technical and industrial professionals around the world, answering questions such as:

  • What content appeals most to millennial engineers, and how do other age groups compare?
  • What percentage of the engineer’s buying process happens online?
  • What are engineers’ preferred content sources?
  • And more!

Don’t miss out on this unique opportunity to learn how your audience views the industry shift toward online and content marketing, and how to effectively apply this knowledge to your marketing efforts.

 
Linda Uslaner
Senior Director, Product Management
IEEE GlobalSpec Media Solutions

Linda Uslaner is Senior Director of Product Management for IEEE GlobalSpec Media Solutions. As a digital strategist, she manages a portfolio of products including Engineering360 and IEEE Spectrum e-newsletters, programmatic and content marketing offerings, generating revenue and pipeline for electronics and industrial suppliers.

Previously, Linda was Marketing Director for UBM Tech’s Electronics brands and events where she focused on development and implementation of marketing programs. Earlier in her career, Linda was employed with Frost & Sullivan and The NPD Group.

 

Amber Cooleen
Director, Marketing
IEEE GlobalSpec Media Solutions

Amber Cooleen is Marketing Director for IEEE GlobalSpec Media Solutions. In this role, she oversees all content creation, sales enablement, social media, thought leadership, and branding/messaging, as well as public relations and advertising.

Amber has been with IEEE GlobalSpec Media Solutions since 2005. Prior to joining the company, she held communications leadership roles with Century 21 Real Estate Corporation. Amber holds a BA and MA in Corporate & Organizational Communications degree from Fairleigh Dickinson University.

 

Wendy Covey
CEO and Co-Founder
TREW Marketing

Wendy is the CEO and Co-Founder of TREW Marketing, a leading marketing agency serving companies targeting technical markets. Drawing upon her deep experience in marketing within the engineering space, she helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach. Wendy was named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America. Prior to co-founding TREW Marketing, Wendy was a member of the marketing leadership team at National Instruments for 12 years.

 

Watch the Webinar