TREW Marketing is pleased to announce the launch of a completely redesigned website for the Children’s Medical Center Foundation of Central Texas, who raises funds for Dell Children’s Medical Center.
TREW Marketing played a critical role in this redesign by developing a strategic marketing plan – starting with a focus on the website – that would create a strong, consistent foundation for the many fundraising programs they lead and increase the efficiency and effectiveness of donor outreach and engagement.
Snapshot of new Children’s Medical Center Foundation website
Snapshot of Former Children’s Medical Center Foundation Website
Armando Zambrano, Annual Giving Director of the Children’s Medical Center of Central Texas, said “TREW Marketing took a strategic and thorough approach to strengthen our marketing efforts at the foundation. And best of all — I gave direction and they went to work, requiring very little time during the project. We are thrilled with the results.”
TREW Marketing provided numerous project deliverables, including:
- E-marketing SWOT analysis
- Web goals and strategy, including visitor experience, content categorization, prospect capture, and internal efficiency gains
- Detailed web redesign plan, including navigation, content management and measurement
- Future e-marketing investment prioritized plan
TREW Marketing and the Foundation engaged web design firm Monkee-Boy of Austin Texas to execute the web plan. Their work included design and programming, including comprehensive content management and the installation of online giving and “my fundraiser” technology solutions. Moving forward they will provide on-going maintenance of the site.
Are you considering redesigning your website? Contact TREW Marketing today to discuss your goals, explore options, and get rolling.