On Monday, November 14, the Wall Street Journal named Rebecca Geier and Wendy Covey, co-founders of TREW Marketing, one of ten “Most Innovative Entrepreneurs” in the Small Business, Big Innovation competition. TREW is featured in a Wall Street Journal special report that hit newsstands November 14 and is online at wsj.com. Finalists were chosen from a pool of over 100 entries by a panel of WSJ judges, who selected ten small businesses that demonstrated an innovative solution and thrived during the economic downturn by finding a new direction and market – that is for TREW, turning business away and narrowing our focus to uniquely serve B2B science and engineering companies.
WSJ print coverage on November 14, 2011:
The competition began in September 2011 with an online voting period for the “Readers’ Choice” award. Readers were encouraged to vote online for the business with the most creative, imaginative or cutting-edge solution for overcoming a major recession-related headache. Thanks to all the TREW supporters who voted and posted our story on their Facebook, LinkedIn, Google+, Twitter, and wrote/forwarded emails, we consistently ranked in the Top 5 Most Read articles during this time.
TREW qualified as a finalist for the competition with our innovative solution – to dominate our niche by turning business down and bravely narrowing our focus to uniquely serve small to medium size, B2B, science and engineering companies. We crafted a new business development approach, enhanced our website optimization and social media plan, and wrote a free downloadable book, Smart Marketing for Engineers. The result: we thrived during the recession and are on track for 194% revenue growth in 2011 over 2009, web and blog traffic up 303% in the same period, and doubling our team of experienced marketing professionals from coast to coast.