Trek Global Chooses Agency for Technical Focus and Breadth of Marketing, PR, Web Expertise
AUSTIN, Texas – June 11, 2012 – Trek Global today announced its selection of Austin-based TREW Marketing, a specialized science, engineering, and technology marketing firm, as its brand and marketing communications agency. The partnership includes a business re-naming project, corporate positioning and messaging, and a website redesign, as well as ongoing technical content development, search engine marketing, and public relations.
Trek Global delivers ERP solutions for mid-size distribution companies that need to order, shelve, assemble, and ship their products efficiently. The company’s open source approach to ERP offers customers a cost-effective, low risk solution that harnesses the benefits of top-tier ERP systems, like Oracle and SAP, without the typical restrictions and expenses. Trek Global’s growth in North America drove a desire for integrated marketing communications to match its level of expertise and high standards for quality.
“Trek Global was founded by leading developers of open-source ERP and they have a clear and differentiated position in the marketplace,” said Wendy Covey, Principal and Co-Founder of TREW Marketing. “From our early branding and messaging work to an integrated strategy that drives traffic, engagement, and conversion, we are excited to increase marketing ROI for Trek Global.”
The partnership entails marketing projects including:
- Corporate-level branding brain and messaging
- Marketing communications strategy and campaign-based activity plans
- Marketing content development – white papers, case studies
- Website redesign
- Public relations strategy and execution
“The TREW team is passionate about marketing to technical audiences. Their diverse marketing experiences and the synergy between their team and ours creates a high-performing and high-character partnership. We consider TREW to be an integral part of our success and team,” said Chuck Boecking, Director of Education and Marketing at Trek Global.
Click to tweet: New from @Trewmarketing: ERP Integrator Selects TREW Marketing for Brand and Marketing Communications http://ow.ly/bfwQo
About Trek Global
Trek Global delivers powerful ERP solutions for mid-size distribution companies that need to order, shelve, assemble, and ship their products efficiently. Headquartered in Portland, Oregon, and with staff in five countries, the Trek Global team of system integrators and developers has more than a century of combined experience in enterprise software architecture and implementation. Trek Global’s software, based on the open source ADempiere platform, offers the benefits of top-tier ERP systems like Oracle or SAP without the restrictions or cost. With a focus on product and system training through Guided Implementation, customer education is Trek Global’s passion.
About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business and sales. TREW takes an integrated approach using a wide array of marketing services, including market research, brand identity, positioning and messaging, product launch planning, website strategy and design, search marketing and public relations.
Read additional coverage in Austin Business Journal here.