Part 1 of this blog post talked about the current state of trade shows and raised a critical question: what will it take for marketers and organizers to evolve this traditional marketing platform? Although the troubled economy has impacted attendance, trade shows are still an essential element in the marketing mix, providing a platform for face-to-face interaction with potential B2B and individual buyers. Organizers and exhibitors need to find ways to expand the reach of trade shows and ensure increased success in the face of a reviving economy and evolving marketing trends. more…
