New Portal of B2B Marketing Resources Provides Other Case Studies, Free Guides to Assist Science, Engineering, and Technology Companies in Integrated Marketing
AUSTIN, Texas – March 26, 2013 – Silex Technology America, Inc., a leading embedded technology company specializing in network and wireless technology, today announced it selected TREW Marketing as its marketing partner for brand positioning, messaging and marketing communications activity planning. Silex Technology provides hardware, software, embedded modules, and turnkey connectivity products to device manufacturers and partners with leading suppliers including Green Hills Software, Freescale, QNX, and Qualcomm Atheros. The company chose TREW Marketing because of the agency’s distinct experience in marketing to engineers and proven success leading a co-marketing campaign that drove a 320 percent increase in new leads for Silex Technology.
Building on Proven Results
TREW Marketing led the efforts for Silex Technology’s 2012 co-marketing campaign with Freescale, promoting Silex Technology as the exclusive provider of Wi-Fi connectivity technology for Freescale’s i.MX 6 platform. Through this launch, Silex Technology sought to:
- Build awareness of its Wi-Fi solutions among i.MX 6 customers
- Drive traffic to the website
- Generate leads and create new opportunities for its embedded Wi-Fi sales team
To achieve these goals, TREW Marketing developed a product launch and co-marketing plan centered on web and content marketing. A new campaign on the Silex Technology website educated design engineers about the company’s wireless connectivity solutions for Freescale’s i.MX 6 platform. TREW Marketing led the creation of product collateral, a news release, videos, and an online co-marketing event that all drove traffic to this dedicated web portal. A white paper download and multi-touch e-mail campaign also engaged visitors to learn more. And, Freescale featured the Wi-Fi solutions in its Design News customer e-newsletter and Product News sales e-newsletter to build awareness with design engineers and the Freescale sales force.
In the first two months of the launch, web traffic grew by 30 percent, and monthly leads grew by 320 percent with a nearly 25 percent lead-conversion rate. This in turn created new opportunities for the Silex Technology embedded Wi-Fi dedicated sales team.
“TREW Marketing’s integrated approach and diligent execution of the co-marketing campaign with Freescale delivered record results for Silex Technology,” said Keith Sugawara, vice president of business development at Silex Technology America. “The agency’s further insight on our company positioning and marketing activity planning will set us up for even more success as a leading network technology company.”
TREW Marketing Resources: Free B2B Marketing Guides for Scientists and Engineers
TREW Marketing also released TREW Marketing Resources, a portal of B2B marketing resources that can help science, engineering, and technology companies begin to see success like Silex Technology realized with an integrated marketing approach.
The new portal houses a compilation of free case studies, videos, and marketing guides that contain best practices, industry data, and practical how-to’s on a variety of topics specifically for marketing to technical audiences. TREW Marketing Resources includes guides like Smart Marketing for Engineers, an e-book that helps technical business leaders build and execute an efficient and effective marketing program.
About Silex Technology America
Silex Technology America, Inc. is a subsidiary of Silex Technology Inc., a 35-year developer and leading network technology company specializing in network and wireless technology, providing hardware, software, embedded modules and turnkey connectivity products. Silex Technology has regional offices for sales, marketing and development in Japan, United States and Germany. Silex Technology is integrated vertically to support customers from design to production, maintaining the highest quality standards. For more information, please visit www.silexamerica.com.
About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service marketing firm uniquely serving leading companies and organizations in the engineering and science markets. TREW Marketing uses decades of specialized technical marketing experience to create strategies and plans, and execute services such as research, positioning and messaging, product launch planning, media outreach, website strategy and design, and search marketing for clients. To learn more about TREW Marketing, readers can visit http://www.trewmarketing.com.
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