This week, TREW Marketing entered in the Wall Street Journal Small Business, Big Innovation competition. The contest features nominations from America’s entrepreneurs, telling stories of small businesses that took a hit when the economy nosedived, but found a creative way to survive and thrive.
After TREW’s strong business start in 2008, the economic downturn had dried our pipeline of new prospects, threatening our sustainability in the market. Instead of widening the net, we turned business down and bravely narrowed our focus to uniquely serve small to medium size, B2B, science and engineering companies. We crafted a new business development approach, website optimization and social media plan, and wrote a free downloadable book, “Smart Marketing for Engineers.” The result- we thrived during the recession with a 111% YOY revenue growth, client growth up 171%, and doubling our team of experienced marketing professionals from coast to coast from 2009-2010.
To read the full story of our company growing through the recession by ironically turning business away, see our feature in Wall Street Journal’s Small Business, Big Innovation blog.
To help us win (announced November 21), please:
- Vote for our story once a week from September 12-September 30
- “Like” our feature on the WSJ site and post on your Facebook wall
- Tweet our article asking for more votes
- Send an email to your friends, family, and colleagues with a link to our article
- Share this blog post
We truly appreciate your support as we continue to grow and become the smartest, most collaborative marketing partner in the world serving engineers, scientists, and technologists.