Tag-Archive for » Hogg Foundation «

February 10, 2011 by

With TREW Marketing’s full-service approach over these past years, we have a number of examples of our work, results and client testimonials.

Client projects include websites, from full-on, comprehensive site redesigns to smaller, targeted microsites. We develop content across all media from print and web to flash and video. We spend a great deal of time helping customers with their messaging and positioning, at a company level and/or for key products and services (we call this our “brain work”) to short, hard-hitting ad, email and call-to-action headlines. We also have a strong focus in search marketing, both with pay-per-click as well as SEO (aka, natural search).

And clients are sharing their comments on the results and experiences with TREW:


And we are proud to not only execute on projects, but deliver results. Here are some highlights from those we work with in test and measurement:

Here are some examples of our work that are driving results:
1. Website design and development – there is no more important marketing investment that your company website…it’s the nucleus!

Hot off the press - bustec.com website redesign, messaging, content development done by TREW Marketing.

Back-to-school microsite targeting controls professors in N. America.

Interior page of microsite where professors could find labs, curriculum based on engineering discipline.

2. Search engine marketing – driving 800% growth in clicks to drive traffic

3. Marketing strategy – helping companies evolve their marketing from activity-based “putting out fires” to strategic planning…you can actually make your marketing dollars go much furhter this way, you know!

Example of marketing strategy work TREW does with clients.

4. “Brain” messaging and positioning – finding the most succinct, differentiated word-set to tell your company, products and services story

(view the full flash video here)

Product-level positioning for interactive kiosk software.

Company-level positioning for TREW client Starmount Systems.

Company identity, including logo and mark, as well as mission statement and tagline created for TREW client Alfamation.

5. Flash designvideo to illustrate important product feature of interchangeability between VXI and LXI

Visit bustec.com/products to watch the flash interchangeability video.

6. Content development – content is king, for keeping your site fresh, providing means to gather leads, and building credibility with technical audiences

Examples of product flyers for various TREW clients in bioprocess, high-speed vibration and video test applications.

You can view more project examples and details results in a short slide presentation or visit our website to read our case studies.

September 03, 2010 by

The Hogg Foundation sought to understand internal and external perceptions of their key stakeholders, with plans to use the information gleaned from research to guide messaging, vision, and impact for the future.  At the same time, the foundation leadership knew they needed to take immediate action to improve their website experience.

TREW Marketing was engaged to conduct an in-depth market research project, focused on leadership and staff, as well as external groups of stakeholders and consumers.  Following this research, TREW Marketing redesigned the Hogg Foundation website to ease navigation, content updates, and better align with foundation initiatives.  TREW Marketing also provided an e-newsletter template and integration with Constant Contact for efficient e-communication efforts.

Results of this project included:

  • Detailed, actionable data and recommendations for branding, messaging, and communications
  • Re-designed website with clear navigation paths and a robust content management system
  • E-newsletter template extending the web brand experience
Refreshed Hogg Foundation Website

Refreshed Hogg Foundation Website

Former Hogg Foundation Website

Former Hogg Foundation Website

“TREW Marketing took the time to really understand our organizations brand research goals and challenges.  They put our staff at ease during internal interviews and helped us achieve a remarkable response rate for our external email survey,” said Merrell Foote, Communications Director for the foundation.  ”The website refresh project has given us a more visually appealing, user-friendly site and an easy-to-use, flexible tool for managing content.  The research data and the improved website leave us well-prepared to develop a new brand for the foundation.”

TREW Marketing partners Andy Pyle and Ryan Kagan were crucial contributors to this project.  Pyle provided his market research expertise to deteremine the methodology utilized and performed data analysis.  Ryan’s web design and programming skills were an excellent fit for this project, and the content management system built by Kagan provided a scalable web platform, which the Hogg Foundation can build upon following the results of the re-branding efforts.

About the Hogg Foundation:

Founded in 1940, the Hogg Foundation’s mission is to promote mental health in Texas. The foundation awards grants for mental health services for children and adults, public policy projects, academic research and conferences, training workshops, and other public education activities.  The Hogg Foundation is in the Division of Diversity and Community Engagement at the University of Texas at Austin.