In August 2011, Wineman Technology and Tecnalia Research introduced Dynacar, a fully validated, real-time vehicle model simulator for developing and testing passenger and light commercial vehicles. Dynacar is fully developed by Tecnalia and produced with the help of Wineman Technology, The platform is created in National Instruments LabVIEW Real-Time and integrated into a vehicle’s design and test platform using Wineman INERTIA software, NI VeriStand, and off-the-shelf PXI control and test hardware.
That being said, Wineman and Tecnalia made the natural decision to release Dynacar in the US at NIWeek, National Instruments’ annual user conference. By using Wineman and Tecnalia’s business partnership along with the proven National Instruments LabVIEW and NI VeriStand platforms, and promoting the product at NIWeek, the companies were able to share their news through multiple channels.
- Wineman and Tecnalia released their news on the first day of NIWeek, and let relevant journalists covering the conference know of the announcement.
- They had a significant presence on the NIWeek show floor with a booth staffed with Wineman and Tecnalia experts. In addition, both companies joined together for joint press meetings at the conference.
- Dynacar was featured in the NIWeek keynote, which was uploaded to YouTube and posted on Wineman’s facebook page.
- Dynacar was covered in top engineering publications including Automotive Testing Technology International and Design News.
Overall, it was a highly successful launch. The product was covered in print, in video, in the conference keynote, and across the web. In fact, Dynacar received so much publicity that traffic from PR efforts around the launch more than doubled Wineman’s average monthly web traffic from referring sites.