TREW to Help Science, Engineering Customers Drive More Leads; New, Free White Paper Explains Inbound Marketing

AUSTIN, Texas – August 23, 2012 – TREW Marketing today announced it is now certified in the HubSpot all-in-one inbound marketing software platform. With the HubSpot platform, TREW can help science, engineering, and technology companies further automate marketing plans to generate a consistent flow of qualified leads that fuel new sales opportunities and drive growth. To help clients and potential clients stay on the leading edge of marketing best practices, TREW also today released a free, downloadable white paper that discusses inbound marketing and shares five essentials of effective, lead-generating websites.

TREW’s new certification follows more than 50 hours of training and adds to the agency’s track record of creating smart, collaborative, and measured integrated marketing plans that directly tie to business and marketing goals.

“Our goal at TREW is to help scientists and engineers define their company’s unique, differentiated position, and then create and execute a smart, integrated marketing plan that establishes leadership and generates leads to drive sales,” said Rebecca Geier, Principal and co-founder of TREW Marketing. “Using HubSpot, we now have more intelligence about prospects and leads, increased efficiency in engaging and nurturing those leads, and access to more data to inform decisions and effectively allocate resources.”

HubSpot tools bring a proven record of client success. Typical HubSpot users see a growth in monthly unique visitors to their websites by up to 60 percent, an average increase in leads of 25 percent and an increase in sales of 50 percent or more because of their inbound marketing efforts.

“TREW Marketing has demonstrated their ability to grow their own traffic, leads and sales using the HubSpot software and inbound marketing methodology. As an engineer myself, I’m eager to see them apply their creativity and skill to helping their science and engineering clients accomplish the same goal,” said Peter Caputa IV, Channel Sales & Marketing Director at HubSpot.

Inbound Marketing Explained: Free, Downloadable White Paper

TREW Marketing recently released a white paper to educate small to mid-size companies that serve scientists, engineers, and technical professionals on the importance of inbound marketing.

The paper provides current data on the ROI of various marketing investments and best practices for web lead generation and nurturing through activities including SEO, blogging, and social media.

For more information about TREW Marketing, readers can download the white paper, visit http://trewmarketing.com/, or contact TREW directly at info@trewmarketing.com.

Click to tweet: New from @TREWMarketing: HubSpot Certifies TREW Marketing for Integrated Marketing Platform. http://ow.ly/d63rR

About TREW Marketing

TREW Marketing, headquartered in Austin, Texas, is a full-service marketing firm uniquely serving leading companies and organizations in the engineering and science markets. TREW Marketing uses decades of specialized technical marketing experience to create strategies and plans, and execute services for clients such as brand identity and design; positioning and messaging; market research; product launch planning; PR and social media; website strategy and design; and search marketing.

About HubSpot

HubSpot all-in-one marketing software helps more than 7,500 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. HubSpot is also the developer of the popular marketing analysis tool, MarketingGrader.com, which grades the marketing efforts of over 250,000 companies a month. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com. Find out if HubSpot software is right for your business by applying for a free inbound marketing assessment.

With TREW Marketing’s full-service approach over these past years, we have a number of examples of our work, results and client testimonials.

Client projects include websites, from full-on, comprehensive site redesigns to smaller, targeted microsites. We develop content across all media from print and web to flash and video. We spend a great deal of time helping customers with their messaging and positioning, at a company level and/or for key products and services (we call this our “brain work”) to short, hard-hitting ad, email and call-to-action headlines. We also have a strong focus in search marketing, both with pay-per-click as well as SEO (aka, natural search).

And clients are sharing their comments on the results and experiences with TREW:

And we are proud to not only execute on projects, but deliver results. Here are some highlights from those we work with in test and measurement:

Hot off the press - bustec.com website redesign, messaging, content development done by TREW Marketing.

Back-to-school microsite targeting controls professors in N. America.

Interior page of microsite where professors could find labs, curriculum based on engineering discipline.

2. Search engine marketing – driving 800% growth in clicks to drive traffic

3. Marketing strategy – helping companies evolve their marketing from activity-based “putting out fires” to strategic planning…you can actually make your marketing dollars go much furhter this way, you know!

Example of marketing strategy work TREW does with clients.

4. “Brain” messaging and positioning – finding the most succinct, differentiated word-set to tell your company, products and services story

(view the full flash video here)

Product-level positioning for interactive kiosk software.

Company-level positioning for TREW client Starmount Systems.

Company identity, including logo and mark, as well as mission statement and tagline created for TREW client Alfamation.

5. Flash design – video to illustrate important product feature of interchangeability between VXI and LXI

Visit bustec.com/products to watch the flash interchangeability video.

6. Content development – content is king, for keeping your site fresh, providing means to gather leads, and building credibility with technical audiences

Examples of product flyers for various TREW clients in bioprocess, high-speed vibration and video test applications.

You can view more project examples and details results in a short slide presentation or visit our website to read our case studies.

Since the founding of TREW Marketing, our focus has been on serving engineering and scientific organizations with smart, collaborative, and measured marketing services. While serving this uniquely defined niche, we offer a broad array of marketing services.

#1 – Exceeding expectations: To start, how about some data?

43% 3.9x 156%

Q: What do 43%, 3.9x and 156% all have in common?

A: They are all results that exceeded expectations for our clients in 2010:

• 43% = Open rate for trade show followup compared to industry standard of 15-18%

Alfamation’s email marketing response rate was 2.6 times greater than industry average.

The Alfa team taking care of customers and visitors to the booth during NIWeek 2010.

And no matter the project, our customers want to see results up and to the right. In 2010, we did just that:

• Exceeding expectations on individual activities, which led to…
• Customers growing their business with TREW, which led to…
• TREW growing as a team and company

• 3.9x = How many dollars over goal quoted for back-to-school campaign targeting control engineering professors as result of specialized microsite and database marketing efforts

• 156% = Growth in web traffic to Wineman Technologies’ website following our work on the company’s website redesign and search-engine-marketing campaign. In addition to quantitative traffic growth, we heard about a recent success story that speaks to the quality of traffic from this web and search marketing investment:

“One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.” – Darryn La Zar, VP of Sales and Marketing, Wineman Technologies

The Wineman team gave TREW Crew members Wendy and Irene a tour around company headquarters, including R&D and manufacturing.