“TREW’s marketing expertise and knowledge of the embedded space make them a trusted advisor to help us drive awareness and demand, as we continue to grow our business and market share,” said Jason Clarke, Vice President of Sales and Marketing for Crank Software. “They have a proven track record developing and executing strategic marketing plans that focus on results, and we’re extremely pleased with the results they helped us achieve on our launch of Storyboard Suite 3.0.”

Crank Software specializes in embedded user interface (UI) solutions that enable R&D teams to more quickly develop UIs for resource-constrained embedded devices like in-car graphical displays and animated GPS systems.

When Crank needed to launch the latest version of their flagship software, Storyboard™ Suite, they chose TREW Marketing for our experience in developing product launch plans that target embedded design engineers. Crank sought to increase awareness of Storyboard Suite 3.0, drive web visits and capture leads through software evaluation downloads.

Deliverables:

Marketing communication strategy for the Storyboard Suite 3.0 launch including:

• Media relations strategy and execution
• Search engine optimization and advertising
• Launch email and automated direct marketing
• Social media strategy and execution
• Partner co-marketing with QNX in the Consumer Electronics Show concept car

Results:

• 85% increase in evaluation downloads
• 56% increase in online leads following the launch
• 38% increase in total web traffic following the launch
• 237 news release postings to online sources
• 2 contributed articles in RTC and Embedded Computing Design
• +3-minutes time-on-site to launch landing page
• 2-hours time-on-site generated from Twitter links

Beyond the Storyboard Suite launch, TREW Marketing continues to serve as Crank Software’s marketing partner, providing ongoing strategy consulting, brand and product-level messaging and positioning, media relations, content marketing, partner co-marketing, search engine optimization, search advertising, social media and email marketing services.

Want to learn more about product launches?

TREW Marketing has been selected as a finalist in BtoB Magazine’s Annual list of Top Agencies in the small agency category for the second year in a row. We were included in the Top Agency Special Report for achievements in the following marketing programs:

• Strategic media outreach leading to publicity in top national outlets, including seven features in top-tier outlets and six contributed feature articles
• Co-marketing campaign driving 320% lead growth for an embedded wireless product manufacturer
• Lead-nurturing email campaign resulting in 45.9% open rate and 17.3% click-through rate
• Full-Service integrated marketing program, results including:
  • 32% YoY growth for total web visits
  • 46% YoY growth for organic search web visits
  • 41% YoY growth for search advertising click-throughs with a flat YoY budget
  • More than 2X the industry average open rate for email marketing, at 33%
  • More than 2X the industry average click through rate for email marketing, at 23%
  • 43% increase of monthly average web leads after the website redesign, totaling a 14% YoY lead growth
  • 2,018 news release postings on media sites

In addition to the successful marketing programs for our clients, TREW Marketing’s business growth is highlighted in the following 2012 achievements:

• 50% YOY revenue growth from 2011 to 2012
• 44% YoY increase in project accounts
• 30% increase in specialized technical marketing team
• 56% increase in site web traffic to trewmarketing.com
• 82% increase in social media reach
• Two published webcasts, one white paper, and 40 blog posts published on trewmarketing.com
• Inaugural launch of TREW News, our quarterly E-newsletter, which increased leads by 169% within the first week
• Certification in the HubSpot all-in-one inbound marketing software platform

To compile the list of Top Agencies, BtoB Magazine surveyed agencies in its database through an online form in four categories (small, midsize, large, and interactive). The finalists in each category were selected based on percentage of total business that is B2B, revenue growth, client wins, and innovative work.

TREW is honored to be included in the BtoB Top Agency report, and is already off to an impressive start to 2013. In addition to the BtoB feature, TREW was recently covered by The Austin Business Journal for our marketing partnership with Silex Technology America.

You can read about the rest of TREW’s award-winning marketing programs on our awards page, or read our most recent news releases on why clients choose to work with us.

Silex Technology Selects TREW Marketing for Branding and Marketing Strategy

Crank Software Selects TREW Marketing for Embedded Industry Outreach

New Portal of B2B Marketing Resources Provides Other Case Studies, Free Guides to Assist Science, Engineering, and Technology Companies in Integrated Marketing

AUSTIN, Texas – March 26, 2013 – Silex Technology America, Inc., a leading embedded technology company specializing in network and wireless technology, today announced it selected TREW Marketing as its marketing partner for brand positioning, messaging and marketing communications activity planning. Silex Technology provides hardware, software, embedded modules, and turnkey connectivity products to device manufacturers and partners with leading suppliers including Green Hills Software, Freescale, QNX, and Qualcomm Atheros. The company chose TREW Marketing because of the agency’s distinct experience in marketing to engineers and proven success leading a co-marketing campaign that drove a 320 percent increase in new leads for Silex Technology.

Building on Proven Results

TREW Marketing led the efforts for Silex Technology’s 2012 co-marketing campaign with Freescale, promoting Silex Technology as the exclusive provider of Wi-Fi connectivity technology for Freescale’s i.MX 6 platform. Through this launch, Silex Technology sought to:

• Build awareness of its Wi-Fi solutions among i.MX 6 customers
• Drive traffic to the website
• Generate leads and create new opportunities for its embedded Wi-Fi sales team

To achieve these goals, TREW Marketing developed a product launch and co-marketing plan centered on web and content marketing. A new campaign on the Silex Technology website educated design engineers about the company’s wireless connectivity solutions for Freescale’s i.MX 6 platform. TREW Marketing led the creation of product collateral, a news release, videos, and an online co-marketing event that all drove traffic to this dedicated web portal. A white paper download and multi-touch e-mail campaign also engaged visitors to learn more. And, Freescale featured the Wi-Fi solutions in its Design News customer e-newsletter and Product News sales e-newsletter to build awareness with design engineers and the Freescale sales force.

In the first two months of the launch, web traffic grew by 30 percent, and monthly leads grew by 320 percent with a nearly 25 percent lead-conversion rate. This in turn created new opportunities for the Silex Technology embedded Wi-Fi dedicated sales team.

“TREW Marketing’s integrated approach and diligent execution of the co-marketing campaign with Freescale delivered record results for Silex Technology,” said Keith Sugawara, vice president of business development at Silex Technology America. “The agency’s further insight on our company positioning and marketing activity planning will set us up for even more success as a leading network technology company.”

TREW Marketing Resources: Free B2B Marketing Guides for Scientists and Engineers

TREW Marketing also released TREW Marketing Resources, a portal of B2B marketing resources that can help science, engineering, and technology companies begin to see success like Silex Technology realized with an integrated marketing approach.

The new portal houses a compilation of free case studies, videos, and marketing guides that contain best practices, industry data, and practical how-to’s on a variety of topics specifically for marketing to technical audiences. TREW Marketing Resources includes guides like Smart Marketing for Engineers, an e-book that helps technical business leaders build and execute an efficient and effective marketing program.

About Silex Technology America

Silex Technology America, Inc. is a subsidiary of Silex Technology Inc., a 35-year developer and leading network technology company specializing in network and wireless technology, providing hardware, software, embedded modules and turnkey connectivity products. Silex Technology has regional offices for sales, marketing and development in Japan, United States and Germany. Silex Technology is integrated vertically to support customers from design to production, maintaining the highest quality standards. For more information, please visit www.silexamerica.com.

About TREW Marketing

TREW Marketing, headquartered in Austin, Texas, is a full-service marketing firm uniquely serving leading companies and organizations in the engineering and science markets. TREW Marketing uses decades of specialized technical marketing experience to create strategies and plans, and execute services such as research, positioning and messaging, product launch planning, media outreach, website strategy and design, and search marketing for clients. To learn more about TREW Marketing, readers can visit http://www.trewmarketing.com.

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At TREW Marketing, each of us on the Crew brings professional experience, specific areas of expertise, and plenty of character. As the newest member, I’ve been asked to share a little bit about myself, my background, passions, and marketing knowledge. I’m proud to be part of the growing, collaborative, and talented group of marketing professionals here at TREW.

Dacia Perkins, Marketing Coordinator

Where are you from originally?

I consider myself to be a nomad. I’ve lived in six different states, from Massachusetts to California, and moved over 10 times.  However, I am open for a change. I would love to lay claim to my current residence, Austin, TX.

What university did you go to?

I earned a Cross Country and Track scholarship to the University of Arkansas. I left with 4 All-American honors, a Bachelors degree in Marketing, and an amazing husband.

What are your passions?

For the longest time my passion was running. I competed professionally, racing all across the US and Europe. I earned a spot at the 2008 Olympic Trials and was a member of the 2011 Club Cross National Championship team. However, this past year I hung up my racing shoes and retired.  Now I am excited to devote more time to my professional marketing career.

I also enjoy spending time with my family. I have a high-spirited 2 year old who likes to jump off anything she can climb, play hide-n-seek in any public place and would only eat chocolate and cheese if I’d let her. As a family we love hanging out at coffee shops, watching movies, and going on runs, of course.

What is your proudest accomplishment thus far?

Personally, running professionally while balancing life as a wife, new mom, and working part-time. Needless to say, I didn’t have much free time.

Professionally, becoming a TREW Marketing employee and having the opportunity to work with the creative, talented, and knowledgeable TREW Crew.

What strengths do you bring to TREW Marketing?

My years as a professional runner have taught me how to face challenges head on, be resourceful when the answer appears unobtainable, and to persevere when times get tough.

I also bring a love of writing, research, and desire to stay current and on top of the latest trends.

In your opinion, what was the most successful marketing campaign you have worked on and why?

While working with TREW I’ve had the opportunity to dive in to our newest all-in-one marketing software, HubSpot. I’ve thoroughly enjoyed working with the fantastic tools HubSpot offers, from marketing automation and analytics to landing pages and social media.  Consequently TREW has seen an increase in website traffic and leads, which has been a rewarding pay-off for all the hard work.

What advice do you have for future marketers?

Always be open to learning, growing, and trying something new. And to reiterate the rest of the TREW Crew, know your client and their audience!

Describe yourself in three words…

Passionate, resourceful, hardworking

This past week, the TREW Marketing Crew gathered in Austin Texas for a 2-day team retreat. The goals of the retreat were to get together as a team and strengthen relationships while discussing how we can deliver excellence to our clients. Here are a few highlights for our time together.

We started off with an ice breaker – the Great Egg Drop.

Using straws, tape and popsicle sticks, we had to build a structure to protect our eggs when dropped from a high elevation.

Unfortunately, none of the eggs survived the big drop – clearly we need our engineering customers’ help!

After the ice beaker, we got down to business. Wendy and Rebecca kicked off the retreat with our 2012 successes.

The team was excited to hear we had a year end revenue growth of 50 percent.

Day one finished up with happy hour and white elephant gift exchange.

Here’s a a glimpse at some of the great gifts.

Day two’s topics included marketing successes and goals, as well as HubSpot demos from each team member.

In between presentations we kept up the hard work, taking advantage of our time together.

We found the retreat to be a great success and can’t wait to gather again in 2013!

Agency Chosen for Collaborative Approach in Marketing to Technical Audiences

AUSTIN, Texas – December 4, 2012 – Crank Software Inc. of Ottawa, Canada announced today it has selected Austin-based TREW Marketing to lead its company awareness and lead generation campaigns. Crank Software chose TREW Marketing for their experience in developing integrated marketing programs that target embedded design engineers. The partnership entails brand and product-level messaging and positioning, PR, content development, partner co-marketing management, search engine optimization and advertising, social media and email marketing.

Crank Software specializes in embedded user interface (UI) solutions that enable R&D teams to more quickly develop rich UIs for resource-constrained embedded devices like in in-car graphical displays and animated GPS systems. Their product, Crank Storyboard™ Suite, manages the entire UI lifecycle, bridging the gap between UI design and embedded systems by streamlining the development process from months to minutes, helping their customers get products to market faster, with higher return on investment (ROI), and lower total cost of ownership (TCO).

 “Crank Software has proven how collaboration during product development results in higher quality at a lower cost, and they sought to find similar advantages in their marketing efforts,” said Wendy Covey, Principal and Co-Founder of TREW Marketing. “The marketing programs TREW developed for Crank fully leverage both companies’ unique expertise, and will grow demand for Crank’s graphical user interface solutions.”

The new partnership includes the following marketing programs:

• Marketing communications strategy and integrated activity plans
• Marketing collateral and content development – case studies, webcasts
• Product launch media relations
• Search engine optimization and advertising programs
• Social media strategy and execution
• Database marketing with quarterly e-newsletters and email nurturing
• Partner co-marketing campaign and activity plan

 “TREW’s marketing expertise and knowledge of the embedded space make them a trusted advisor to help us drive awareness and demand, as we continue to grow our business and market share,” said Jason Clarke, Vice President of Sales and Marketing for Crank Software. “They have a proven track record developing and executing strategic marketing plans that focus on results and we’re excited to have them as an extension of our team.”

Click to Tweet: New from @TrewMarketing: @Cranksoftware Selects TREW Marketing for Embedded Industry Outreach http://ow.ly/feA6c

About Crank Software

Crank Software is an innovator in embedded user interface (UI) solutions that bridges the gap between UI design and embedded systems to deliver a competitive advantage by streamlining the development lifecycle so their customers can get their products to market faster, with higher ROI, and lower total cost of ownership. Today, time is wasted in the development lifecycle because the design goes back and forth between UI designers, user experience designers, and embedded systems engineers. The Crank Storyboard Suite enables stakeholders to work in parallel. Storyboard manages the entire UI lifecycle—from UI design to simulation to being optimized for the device.

About TREW Marketing

TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business and sales goals. With goals and objectives defined, TREW then takes an integrated approach using a wide array of marketing services, including brand identity, positioning and messaging; website strategy and design; content development and publishing; search marketing; public relations and social media strategy and execution.

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Each of us at TREW Marketing brings professional experience, specific areas of expertise, and plenty of character. As the newest member of the TREW Crew, I’d like to share a little bit about myself, my background, passions, and marketing knowledge. I’m proud to be part of the growing, collaborative, and talented group of marketing professionals here at TREW.

Patrick Wicker, Marketing Account Manager

Where are you from originally?

I’m a preacher’s kid and grew up in a number of small towns around Dallas, TX. Roanoke and Coppell had less than 1,500 people during the late 70s and early 80s and are almost unrecognizable today because of the growth of the Dallas/Fort Worth area.

What university did you go to?

I went to Southwestern University in Georgetown, TX, which was founded in 1840 and is the oldest university in Texas. Go Bucs!

What are your passions?

Professionally, I love the process of learning about the products and services of clients in industries that use esoteric terminology and can be difficult to understand. I love learning what they do, how they differentiate themselves from their competitors, and how their solutions meet the needs of their customers.

Outside of work, my wife and I spend a great deal of time with our extremely cute and increasingly rambunctious three year old daughter. I am also heavily involved with my church and serve in a variety of roles, from retreat planning to A/V. I’ve also done some preaching, and have enjoyed the preparation process that’s involved with this as much as the delivery. I feel my creative brain is fully engaged when I am taking complex ideas and organizing them so they can be communicated in public effectively.

What is your proudest accomplishment thus far?

Winning the heart of my wife – though she denies it, I believe that it was a battle of wills and I won! I am also proud of finishing my Master of Divinity degree at Regent College in Vancouver.

What strengths do you bring to TREW Marketing?

My years working in search marketing gave me a passion for doing good research to understand what potential customers are searching for and how they search. I also have over eight years of sales experience at Dell in the U.S. and the UK, which helps me to view marketing strategy from a sales perspective. My four years in the UK also bestowed me with the ability to wield ironic humor, which is surprisingly difficult for many Americans.

In your opinion, what was the most successful marketing campaign you have worked on and why?

Community TechKnowledge is a software company for nonprofits, and I worked with them to refresh their website and build a search marketing strategy to attract more online leads. Since nonprofit software is very broad and encompasses financial and fundraising software, we created search-optimized pages around what they do (database, case management…) and who they serve (human services, social services…). Within a few months after the website and AdWords campaign refresh, they were receiving three times the number of online leads per month.

What advice do you have for future marketers?

As this Forbes article points out, Steve Jobs was brilliant and had an unparalleled creative team working with him, so he could afford to ignore market research and assume that customers don’t know what they want. While trusting your instincts and empirical knowledge is key, it is vitally important to do your research and not rely solely on your own assumptions about your market and potential customers. A balanced approach of instinct and due diligence is ideal.

Describe yourself in three words…

Learner, Focused… What was the question?

Association of Marketing and Communication Professionals (AMCP) awarded TREW Marketing its second MarCom Award. The international competition honors excellence and recognizes creative achievements by marketing and communication professionals.  With more than 6,000 entries from around the world, the 2012 MarCom Awards were given to organizations including Bloomberg, Fidelity Investments, Lockheed Martin, NASA, SunAmerica, Weber Shandwick, and TREW Marketing.

TREW Marketing won its Gold MarCom Award for organizing a press tour for ADLINK Technology, an Asia-based global provider of trusted testing and measurement products, to launch a new family of products with industry-leading devices for high-bandwidth applications.

Based on feedback from the competition judges, TREW Marketing stood out for our resourceful and creative approach to media outreach. This was a result of our in-depth journalist research and targeted outreach to deliver news hooks and story ideas most relevant to outlets’ audiences. The TREW project team – consisting of PR and content specialists as well as an engineering product marketing manager – also played a strategic role in guiding the messaging and delivery of news materials and product demonstrations.

With extensive outreach across the industry, the results of our award-winning strategic press tour met set objectives for interviews with top-tier editors and coverage, including feature articles with highly respected technical outlets. Additionally, numerous follow-on coverage opportunities were secured as leading industry reporters became aware of the leadership and technical expertise of the client through this effort.

We congratulate ADLINK for their superior engineering efforts that led to this exciting outreach opportunity. Both ADLINK and the TREW teams worked very hard over many weeks on this effort, and we are thrilled to share in this recognition for a job well done.

Contact us today to learn more about TREW Marketing services.

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TREW Marketing is proud to introduce TREW Marketing Resources, a portal of B2B marketing resources, and the inaugural addition of TREW News, our new quarterly newsletter.

Looking for a collection of B2B marketing resources? The TREW Marketing Resources area of trewmarketing.com is a compilation of marketing guides that contain best practices, industry data, and practical how-to’s on a variety of topics, specifically for marketing to technical audiences.

The TREW Marketing Resources page features the following guides:

• E-books and White Papers:
  • Smart Marketing for Engineers – An e-book that helps technical business leaders build and execute an efficient and effective marketing program where every dollar and every hour spent drives results.
  • Inbound Marketing: 5 Keys to Generating Leads on Your Website – A white paper written to educate small to mid-size companies that serve scientists, engineers, and technical professionals on the importance of inbound marketing

• Webcasts and Videos
  • Survey Report: 3 Must-do’s When Marketing to Technical Audiences – A three-part webcast describing how engineers use different media sources with practical takeaways for applying these findings in your marketing plan.
  • TREW Talks: Case Studies – Our newest addition is a webinar that steps you through a crash course in creating lead-generating case studies that will build credibility for your products and services.

In addition to these resources, you can receive updates via email to new resources we add by subscribing to TREW News. This is our new quarterly newsletter highlighting our most popular marketing resources, offering industry best practices and marketing tips to help you reach technical audiences, and keeping you up to date on what’s new at TREW Marketing.

Missed the first issue, TREW News: 5 Resources to Drive Awareness & Conversion? View it here. We will also archive all newsletters on the TREW Marketing Resources page.

Don’t want to miss another issue? Subscribe to TREW News by filling out the form below and clicking submit: