You want prospects to find your website when searching Google, Yahoo, Bing, or other engines. You know you need to “optimize” but are not sure what steps to take, or perhaps you wonder why your past search engine optimization (SEO) tactics failed to produce the desired result.
TREW Marketing knows SEO. We’ve worked with customers to achieve amazing results, and have learned along the way that SEO is a marathon, not a sprint. It takes a thoughtful strategy, a multi-faceted approach, and lots of monitoring and tweaking.
In this blog post we offer 5 practical tips for marketing your website.
Create an SEO strategy. Set goals. Why do you care about SEO? Is it to increase awareness? Capture leads? Make sure that you keep your goals in mind throughout the project, as they will drive actions. Put in some research time, such as noticing those ranking above you. What reasons can you uncover for their superior ranking, and how does your position change relative to them as you implement changes?
Identify customer segments, applications, or other “keywords” that you want to own. This might be a product that you supply to the market, such as “solar panel thin film” or an audience that you aspire to reach, such as “solar panel design engineering.” Be realistic — if you are the small fish in a big pond, you’ll do much better to target a narrow audience that is being overlook by the big fish. Also, give consideration to the regional reach of your business (i.e. city, state, national, global) as this is another way to narrow your keywords.
Look critically at your website. Does the content on your site reflect the segments you’ve identified? If not, consider creating new sections or pages dedicated to the segment. You’ll have much higher success converting web visitors into customers with relevant information that is easy to navigate.
How often do you update your content? Search engines love sites that change often. By adding a blog, you will have a hand in guiding your SEO over time and keep your content fresh.
Do you have a way to capture leads on your site? If this is a goal for your SEO project, make sure you set the proper mechanisms into place.
After you’ve written your updated content, then have a web programmer create page titles and metatags, which inform search engines about the content that resides on the page.
Who links to your website? One of the biggest SEO boosters is having other websites link to yours. The higher traffic on those 3rd party sites, the more it helps you. TREW Marketing takes a multi-prong approach to this, considering popular general lists, such as Manta, Yelp, and City Search; industry-specific lists, often managed by industry publications; social media, such as LinkedIn, Twitter, and Facebook; and unique businesses and organizations that partner or associate with your company.
Measure, tweak, measure, tweak. As you make changes, measure improvement. Know that your ranking will rise over a course of weeks, not days. If you make major changes to your site, ask your web programming to “submit” the site for search engines to crawl. Once you know where you stand, makes some tweaks as necessary. You’ll want to measure weekly at first, then biweekly on an ongoing basis, as things will likely change dramatically over time.
Ready to kick off an SEO project? Contact TREW Marketing and leverage our expertise in web marketing.