The Hogg Foundation sought to understand internal and external perceptions of their key stakeholders, with plans to use the information gleaned from research to guide messaging, vision, and impact for the future.  At the same time, the foundation leadership knew they needed to take immediate action to improve their website experience.

TREW Marketing was engaged to conduct an in-depth market research project, focused on leadership and staff, as well as external groups of stakeholders and consumers.  Following this research, TREW Marketing redesigned the Hogg Foundation website to ease navigation, content updates, and better align with foundation initiatives.  TREW Marketing also provided an e-newsletter template and integration with Constant Contact for efficient e-communication efforts.

Results of this project included:

• Detailed, actionable data and recommendations for branding, messaging, and communications
• Re-designed website with clear navigation paths and a robust content management system
• E-newsletter template extending the web brand experience

Refreshed Hogg Foundation Website

Former Hogg Foundation Website

“TREW Marketing took the time to really understand our organizations brand research goals and challenges.  They put our staff at ease during internal interviews and helped us achieve a remarkable response rate for our external email survey,” said Merrell Foote, Communications Director for the foundation.  ”The website refresh project has given us a more visually appealing, user-friendly site and an easy-to-use, flexible tool for managing content.  The research data and the improved website leave us well-prepared to develop a new brand for the foundation.”

TREW Marketing partners Andy Pyle and Ryan Kagan were crucial contributors to this project.  Pyle provided his market research expertise to deteremine the methodology utilized and performed data analysis.  Ryan’s web design and programming skills were an excellent fit for this project, and the content management system built by Kagan provided a scalable web platform, which the Hogg Foundation can build upon following the results of the re-branding efforts.

About the Hogg Foundation:

Founded in 1940, the Hogg Foundation’s mission is to promote mental health in Texas. The foundation awards grants for mental health services for children and adults, public policy projects, academic research and conferences, training workshops, and other public education activities.  The Hogg Foundation is in the Division of Diversity and Community Engagement at the University of Texas at Austin.

Founded in 1991, Alfamation leverages their scientific passion and knowledge to imagine and create new ways to engineer functional test systems. They challenge the traditional approach by taking an imaginative, passionate, and out-of-the-box approach to creating products and services for design, test, and manufacturing engineers and managers in the automotive, consumer electronics, telecom, and medical industries.

With such passion and scientific knowledge, it was a daunting challenge for the TREW team to design and develop Alfamation’s website – to capture this innovative culture and effectively present the company’s broad family of software and hardware products to customers globally.

Recently, Alfamation rapidly introduced new innovations in areas such as 3D TV and RF/wireless test, and the company had a critical need to update the website’s design and content framework so customers and prospects can efficiently research solutions for their complex applications. TREW applied a deep understanding of marketing strategy, online usability, and design to tackle this project and turn Alfamation’s marketing goals into online action.

The goals for the Alfamation web redesign included:
• Incorporate the new Alfamation brand identity
• Create a navigation scheme focused on a product-centric approach
• Balance content to meet customers’ technical and educational needs
• Add content for new stand-alone hardware and software product offerings
• Structure each page to meet a clear goal with a desired end-result
• Improve natural search engine optimization (SEO)
• Capture leads

TREW rolled up its sleeves to provide a broad range of services for this project, including:
• Smart web strategy that supports business and marketing goals
• Branding, company positioning, and core messaging consistency
• Intuitive site hierarchy with multiple, goal-oriented navigation paths
• Compelling content for tier-1 pages and numerous new product pages
• Clean, modern design, including a tabbed approach to keep the most critical content above the fold
• Open source programming and a custom, user-friendly content management system (CMS)
• Custom lead capture forms
• Efficient project management to stay on-strategy and on-budget

“TREW has managed our corporate rebranding, website redesign, marketing strategy and day-to-day execution exceptionally well,” said Mauro Arigossi, Preident and CEO of Alfamation. “The diverse TREW team provides us with expertise and consistency across all marketing disciplines. They are dedicated to understanding our needs and work so collaboratively, I feel part of their team.”

Get an in-depth look at TREW’s work on Alfamation branding, core messaging and 12-month marketing planning projects. To learn more about Alfamation and experience the new website, visit www.alfamationglobal.com.

Contact TREW Marketing with questions or to discuss your web goals.

TREW Marketing is proud to launch our new website, which showcases our work promoting the innovations of our world’s engineering and scientific leaders.

Applying TREW best practices in web strategy, design, and navigation, the new site achieves the following:

• Modern, engaging design that matches corporate identity
• Multi-level site navigation
• Breadth of services showcased through dedicated pages, project overviews, and related blog post links
• Client case studies provide insight into deliverables and results achieved
• New content about our mission, vision, and TREW Crew
• Refreshed Spotlight blog

This work was largely accomplished by Steve Goodwin, TREW Marketing’s Senior Creative Designer, who designed and developed the site.  Steve listened to our ideas and brought creative solutions to the table.

Another contributor was Arpita Somani, TREW Marketing Intern and Texas A&M Graduate Student studying marketing.  Arpita worked with TREW Marketing founders to create case studies and project profiles, and found innovative ways to convey the information both online and offline.

We invite you to visit trewmarketing.com today and check out the new site.

Website navigation and information architecture are two of the most important elements when designing your website, and need to be defined in the early stages of the web project.  Why?

1. Visitors come to your site for a specific reason. Website navigation is the visitor’s guide to navigate through your website and to quickly and easily find what they’re looking for.
2. Navigation helps to state the purpose of your website. It is a vital tool for your visitors to wade through your website, helping them arrive where you want them to be, and to take action.
3. For Search Engine Optimaztion (SEO) purposes, you want all your pages to be crawled and indexed by search engines. Website navigation helps search engine spiders find their way through your website and to every single page you have to offer. more…