One of the smartest marketing investments you can make is creating a compelling set of modular presentation slides that can be leveraged across a diverse set of audiences and speaking opportunities. TREW Marketing has provided this service to many clients, and have seen the benefits first-hand:

Efficient.  Rather than starting from scratch for each presentation, save that time by removing slides that are not relevant and making minor adjustments to improve relevancy for the audience.  Every re-use is time saved.  You can even use the core presentation on your website or on LinkedIn (through SlideShare) for additional exposure.

Consistent.  By utilizing a common set of slides, rather than creating new for each presentation opportunity, you are much more likely to be consistent with your messages.  

Impactful.  Because of the thoughtful, creative and thorough work you put into creating the core presentation, your slides are more compelling, professional, and error-free.  This presentation will have a much greater impact than that set of slides you used to throw together last-minute before a big opportunity.

Sounds pretty cool.  What is the process?

1.  Engage TREW Marketing.  Collaborating with a 3rd party helps you hone your core messages, taking out possibly ambiguity and weak or in-the-weeds info.  Our perspective is both fresh and informed by decades of experience in business communications.

2.  Start from where you are.  Do you have presentation material, even that one great slide that you think would be good to include?  Often clients will supply 4-6 presentations or other documents for us to pull information from.

3.  Outline all possible audiences.  Which modules are needed for each audience?  How much overlap is there between audiences?

4.  Pull in stakeholders.  Core presentations should have a long, active life, but only if everyone is on board.  Key stakeholders, such as leadership, need input and approval to the content

5.  Test and rework.  Give the presentation a time or two, then meet back up for tweaking.  

6.  Integrate into marketing outlets.  Through the presentation development process, often strategy may change direction or other big decisions are made.  These likely have an impact on messaging used in other media vehicles, such as the web.  Be thoughtful of changes that may be needed in these areas.

Interested in creating a core presentation for your company or organization?  Contact TREW Marketing at info@trewmarketing.com to get started.