Today, engineers and scientists in robotics, medical device design and test, and industrial control can begin adding vision capabilities to their National Instruments CompactRIO systems thanks in part to the new MoviMED AF-1501 analog frame grabber module.

MoviMED's AF-1501 module pictured at right next to the NI CompactRIO controller.

Key to this launch has been the partnership with National Instruments, a leader in PC-based control and maker of innovative programmable automation controllers, like CompactRIO. The launch of Vision for CompactRIO is a win-win for both companies as NI continues to further expand the capabilities of its strong and growing control platform, and MoviMED strengthens its industry position as a knowledgeable leader in machine vision with the first-ever, innovative frame grabber module for CompactRIO.

Below you can see a simple setup with an analog video camera pointing to a shiny and reflective Christmas decoration bulb. Video was recorded using the new AF-1501 framegrabber module for through an NI cRIO-9073 controller. The software was coded in LabVIEW and took less than 5 minutes to put it together.

Through ongoing coordination with MoviMED leadership and the NI marketing team, TREW co-developed the launch strategy and plan, including messaging; news and web content development; customer testimonials; and the key tactics, owners, and project timeline for the announcement.

“TREW’s experience marketing technical products to engineers and scientists made them a great partner for us,” said Markus Tarin, CEO of MoviMED. “Their strong relationship with National Instruments and knowledge of the robotics and control markets helped us be an effective product partner and deliver an innovative solution to our customers.”

The announcement is featured on both the MoviMED and NI websites and is the top story in NI e-newsletter, NI News. In addition, check out some of the coverage already coming in below.

Advanced Imaging magazine features NI and MoviMED announcement.

Congratulations to MoviMED and National Instruments. If your company has a new product to bring to market and would like help developing the product launch strategy and plan, give TREW a call.