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Marketing, Engineered

Elevate your brand and drive demand with marketing resources dedicated to engineers and technical audiences, written by TREW Marketing's team of experienced B2B marketers. 

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Marketing Automation

Is Your Marketing Tech Stack Ready to Scale with Your Business

2 min read

Is Your Marketing Tech Stack Ready to Scale With Your Business?

What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...

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How to Write an Email Series to Nurture Technical Audiences

5 min read

How to Write an Email Series to Nurture Technical Audiences

Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...

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3 min read

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If you are unsure how to launch a survey program or need...

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5 Signs It's Time to Invest in B2B Marketing Automation

3 min read

5 Signs It's Time to Invest in B2B Marketing Automation

As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...

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8 Best Practices for an Effective B2B Email Marketing Strategy

7 min read

8 Best Practices for an Effective B2B Email Marketing Strategy

Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...

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How to Build a Workflow Automation Using HubSpot

5 min read

How to Build a Workflow Automation Using HubSpot

Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...

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A Complete Guide to GDPR Compliance for Engineering Companies

4 min read

A Complete Guide to GDPR Compliance for Engineering Companies

Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...

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How to Craft an Engaging Email Newsletter and Measure Success

6 min read

How to Craft an Engaging Email Newsletter and Measure Success

Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...

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