Tag Archives: Virtual Trade Shows

Trade Shows – Evolving through Innovation (Part 2)

Part 1 of this blog post talked about the current state of trade shows and raised a critical question: what will it take for marketers and organizers to evolve this traditional marketing platform? Although the troubled economy has impacted attendance, trade shows are still an essential element in the marketing mix, providing a platform for face-to-face interaction with potential B2B and individual buyers. Organizers and exhibitors need to find ways to expand the reach of trade shows and ensure increased success in the face of a reviving economy and evolving marketing trends. Continue reading

Trade Shows – Going the way of the Dinosaurs? (Part 1)

Time travel back to 1976 – Steve Jobs and Steve Wozniak can be witnessed setting up Apple booths at numerous trade shows to promote their latest creation – the Apple 1 computer. Fast-forward to the present and we recall that, in 2009, Apple announced that Jobs would no longer be participating in the MacWorld Conference & Expo (a trade show dedicated to the Apple Macintosh platform). Is this a sign of things to come – a harbinger of the end for the dinosaurs that trade shows once were? What significance do trade shows hold in the era of FaceBook and Twitter? Continue reading