Tag Archives: Marketing Trends

Survey Says: Engineers DO Use Social Media Don’t Disregard Social When Marketing to the Technical Audience

October 8, 2015

If you are a marketer, you have probably been faced with many questions about social media and if it’s a good fit for your client’s marketing. I get skeptical questions around social media weekly, if not daily. The fact is simple – practically EVERYONE is on some type of social media platform and they’re interacting not only with their friends and family but businesses as well. A recent study unveiled that, 88% of rapidly growing small and mid-size businesses use social media, highlighting its increasing importance. Now the question to you is, why would you not take advantage of this free medium for connecting with your target audience?

In our recent study with ENGINGEERING.com, we asked some questions around social media because we were curious if the technical audience, primarily engineers, actually utilize social media for work and if they do, how often and does their age have effect on their usage of social.

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How Does Your Audience of Engineers Feel About E-Newsletters? Looking Into Survey Results on E-newsletter Marketing

October 1, 2015

Marketing to highly technical audiences can require some research into the best practices of what resonates with the audience. To create a dialogue about this, we recently conducted a survey with over 1,000 respondents of engineering professionals, helping to demonstrate how to best reach this target by understanding the ways they find, use, and engage with content.

It is often understood that sending e-newsletters is a beneficial marketing tactic to share news with your audience. However, if you don’t know exactly how the recipients feel about this communication method, you could be wasting your marketing efforts and attaining no ROI. To explore this topic, our survey asked respondents about the number of e-newsletters they subscribe to, successful elements of an e-newsletter, and how e-newsletters can be improved.

Let’s take a look at how many e-newsletters engineers subscribe to, what they believe to be the most successful elements of e-newsletters, and how the newsletters can be improved.

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TREW Crew Takeaways from INBOUND 2015, Part 3 Tips and Tricks for Creating the Ultimate Content for Your Readers

September 29, 2015

We’re rapping up our HubSpot’s 2015 INBOUND conference recap! In part 3, we’re covering the hard question of how to catch and keep your reader’s attention with your content. The speakers at INBOUND gave fascinating and cutting-edge insight into what is in the mind of your readers! Be sure to catch up on part 1 and part 2 if you missed them.


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Engineers Preference: Online Versus Offline Content What Content Sources Engineers Value and What Authors They Trust

September 24, 2015

Engineers have many ways to gather their information, which makes it difficult to know the best type of content to reach them. Where should you start? According to the data from our recent survey with ENGINEERING.com, 93% of engineers value online resources for information on the latest trends and products for their industry.

The chart below shows that online resources rank first and are a great place for you to invest your time and marketing dollars. Creating valuable, informative content and sharing it both on your website and through social media will help you reach your engineering audience.


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TREW Crew Takeaways from INBOUND 2015, Part 2 New HubSpot Offerings for Lead Conversion and What is the Future of Search

September 22, 2015

This is part 2 of our TREW Crew Takeaways from HubSpot’s 2015 INBOUND conference that we attended earlier this month. In this recap, we review a new offering from HubSpot that will make getting your website visitor lead information more easily and also what the future of search has in store for all of us! If you missed part 1, be sure to catch up.

inbound main

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How Do Engineers Search For Content Online? Analyzing Survey Results On Engineers’ Online Behavior

September 17, 2015

Oftentimes, marketers targeting technical audiences grapple with how to best implement online and content marketing to attract skeptical engineers, scientists and technology professionals.

To shed light on this, we recently partnered with ENGINEERING.com for a new survey, Smart Marketing for EngineersTM: Content and Online Marketing. The survey of 580 engineering professionals reveals insightful findings about engineers’ preferences for online content marketing and channels such as the types of content engineers most value and trust, and where they look for that content online.

This latest research data provides conclusive, actionable data for marketers to effectively implement online and content marketing programs that drive the greatest return on investment. John Hayes, ENGINEERING.com CEO, and Rebecca Geier, TREW Marketing CEO, will host a free webcast on Wednesday, September 23, 2015 at 11:00 a.m. PST/2:00 p.m. EST. During the presentation, Hayes and Geier will discuss the key findings from the research, provide insights to help marketers effectively target technical audiences, and answer attendees’ questions.

Let’s dive into the results of how engineers find content online and how they utilize search results.

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TREW Crew Takeaways from INBOUND 2015, Part 1 The Crew Shares Pieces from Their Favorite Sessions at INBOUND

September 15, 2015

How does it feel to be in a convention center with over 14,000 eager-to-learn, innovative marketers who are passionate about inbound marketing?



For the fourth consecutive year, the TREW Crew attended HubSpot’s INBOUND Conference in Boston and we’re sharing our favorite takeaways with you.

In this three part series, TREW discusses the most memorable pieces of their top sessions that they attended.

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Most Likely to Succeed…with Engineers Using Data Gathered From Surveying Engineers

September 10, 2015

Gated content in an inbound marketing program is imperative to a successful plan. The tricky part is deciding what and how much information to ask for. The answer to the question, “How much information is too much information?” varies greatly from audience to audience. Younger targets are more likely to openly offer information than some of their older counterparts. So how about engineers? What fields will they be likely to fill out? Which fields are most likely to garner a successful contact?

At TREW, we can help shed some light on that. We conducted a survey to help our clients and others marketing to engineers determine the best ways to reach them. When it comes to creating lead forms, we at TREW recommend, using 5 or less fields. But what fields should you use?

The results from our survey help to give marketers very clear direction.

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The TREW Review: Our Favorite HubSpot Product Announcements from Inbound 2015 Get An Insight Into All the New HubSpot Product Updates

September 9, 2015

The TREW crew is here at Inbound, HubSpot’s user conference and we couldn’t wait to share the product updates that will soon be coming your way!

New Editor

Overall, HubSpot is doing a lot to make the tool even easier to use thanks to their “Easy Initiative” including UI updates, new editing screens and dashboards. They are also putting in some updates that’s will drive even more integration of all your marketing and sales activities across channels.

For TREW’s customers in the engineering and technology space, these are the new HubSpot features that will impact you the most:

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The Plain and the Glamorous Why Email Marketing Isn’t Dead

September 1, 2015

At least once a year, someone somewhere in the marketing world declares that email is dead. Usually this is followed by exposition on the new technology that has overtaken email. It’s a catchy phrase, for sure, and there are many sexy technologies out there that are more fun to play with. The fact remains, however, that email has been and will remain the workhorse of marketing – no matter what new technology pops up on the horizon. Email is like Velma in Scooby Doo. She’s not the most glamorous one in the group, but you can always count on her when you need her.

The history of email

The history of email

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