Tag Archives: Marketing Trends

Be the Signal Amidst Noisy Content Creating Content that Breaks Through the Digital Clutter

July 7, 2015

Creating excellent content is the core of any inbound marketing strategy, but it’s much easier said than done. If you aren’t already overwhelmed by the amount of content you imagine you’re up against online, the actual data shows that the competition is probably worse than you expected. Sorry. In 2014, business analytics company Domo created this infographic to show just how much data is generated every minute:

infographic

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New HubSpot Integrations Improve Lead Generation and Capture Remove Steps to Capture Leads in SlideShare and Perfect Audience

June 25, 2015

HubSpot has announced some big additions in the past year (HubSpot Sales!) and continues to grow so quickly it’s hard to keep up. Recently, they announced 11 new integrations, including SlideShare and Perfect Audience.

Capture leads directly in SlideShare

Though not released to the public just yet, the SlideShare integration will allow HubSpot customers to capture new leads within SlideShare presentations. This means requests for information will be included in SlideShare and will integrate seamlessly with HubSpot so that leads go directly into the HubSpot contacts database. Along with the contact info, SlideShare will push the contact’s SlideShare activity, such as presentations viewed and/or clicked, and custom messages seen into contact properties.

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5 Misconceptions About Marketing Automation How to Set Yourself up for Long Term Success

June 11, 2015

Marketing automation makes your marketing more efficient, effective and also more personalized. Marketing Automation Times defines Marketing automation as, “…a subset of customer relationship management (CRM) that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.”

Top benefits of marketing automation

B2Bmarketing.net and Circle Research “Benchmarking Report Marketing automation” (2015)

Even with automation in the name marketing automation doesn’t happen automatically. You have to be knowledgeable about the software you have chosen and also understand that there are necessary steps and processes that have to be top of mind in order to be successful. Before incorporating marketing automation into your marketing strategy, review the five reasons below to set yourself up for long term success.

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Turning a Summer Engineering Internship Into a Full-Time Offer Hone your skills to assist in challenges B2B companies face

May 14, 2015

At the end of a Spring semester, most engineering students are starting a summer internship. Students finishing their freshman or sophomore years may be aiming to get experience or figure out what engineering application they’d like to pursue. But engineers with just a year to graduate are looking to find a full-time job.

Many engineering, science, and technology companies hire interns with the possibility of giving full-time offers to the best candidates, so that they’ll return, after graduating in May of the following year, as an employee. However, not all interns get the offer. Upon graduation in 2013, 81.6% of engineering, technology, and math majors didn’t have jobs lined up.

So, how can you make yourself more marketable this summer and increase your chances of getting a full-time offer? By knowing the greatest trending challenges B2B companies face and honing your skills accordingly. Use your free time this summer to invest in a few new skills. Continue reading

The Art of Content Curation

May 7, 2015

“Content curation” has been quite the marketing buzzword so far this year. For those of you who may have been out of the marketing trend loop, content curation is the art of finding relevant, meaningful information from a variety of online sources and sharing it in a organized manner with your target audience (or “personas”).

This strategic marketing ‘art’ can present considerable difficulties due to the abundance of available content you must sort through; from the plethora of social media networks now, to emails, to news feeds, to blogging—the list goes on and on. What should you share with your audience? What is worthy of a repost or a reference in your next blog or newsletter? And how do you balance it with the original content your own team is creating?

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Mobilegeddon 2015: The Biggest Change yet to Google’s Search Algorithm

April 14, 2015

Google is known for making changes to it’s search algorithm from time to time, and now it’s making news with yet another algorithm change, known across the industry as “Mobilegeddon,” that will prove to have a big impact on SEO for websites. This time around, unfortunately, the change will negatively affect more than 40% of websites that are not prepared with a mobile-friendly design.

We know its a big deal when it makes national morning news

CBS Morning News reports "... it is a blow to small businesses whose sites have traditional layouts."

CBS News reports “… it is a blow to small businesses whose sites have traditional layouts.”

Google states that, “starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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Where Does Digital Fit in Your Marketing Planning?

April 9, 2015

More companies are starting to see the importance of digital marketing within their marketing planning process. According to a recent survey of 600 digital marketers and ecommerce professionals by ECONSULTANCY, 77% of respondents surveyed that their companies plan to increase their digital marketing budgets this year. This is the highest rate since 2010, when ECONSULTANCY first started surveying companies on their marketing budget plans.

 

Digital Marketing Percentage

ECONSULTANCY, 2015 Marketing Budget Report

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Marketing Automation Aids Smarketing Success

March 19, 2015

What is smarketing and why is this a trend worth reading about? As it turns out, sales and marketing teams don’t always play well together. According to a report from HubSpot, 87% of the terms sales and marketing use to describe each other are negative. Below is a sampling of some of the most popular name-calling the two teams use when referring to each other.

Marketing and Sales Terms

Marketing vs. Sales Terms

What do companies do to combat the negative feelings that marketing and sales teams have towards one other? Enter smarketing. Smarketing is simply the unification of both teams towards a common goal; and the goal is an important one—increased revenue. This powerful overlap between the two teams not only makes for a happier work place, but also inspires synergy that turns leads into customers. In fact, a 2010 study by the Aberdeen group found that smarketing can result in 20% annual revenue growth.

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Three Benefits of Content Marketing Drive Traffic, Generate Leads, and Create Opportunities

Posted March 12, 2015

In a 2014 study of over 700 engineers by CFE Media and TREW Marketing, 75% of respondents indicated they are more likely to do business with a company that regularly produces new or updated content.

Content Marketing Stats

From this data, we know technical audiences value doing business with companies who produce high quality content, and in this and other surveys, we’ve learned that they’re searching for it on Google and websites like your company’s. This is likely not news to you – this data probably reinforces what you thought: content is king.

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Thurs. Trends: Webinars Gaining Popularity in Attracting Prospects

February 19, 2015

Webinars are trending and for good reason. These web-based seminars are a cost-effective way for attracting prospects by providing a 45-60 minute mini-training session. In exchange for this new education, people are more than happy to give you their name and email address. And the best thing about webinars is that they are not a once-and-done marketing effort. Your recorded webinar can be viewed on demand for months – or even years – to come, and can continue to generate leads.

A recent study by marketingsherpa.com revealed that 92% of the marketers surveyed consider webinars/webcasts to be very or somewhat effective. In fact webinars/webcasts were ranked as the most effective (in terms of achieving marketing objectives) of the 18 choices given.

To clarify, webinars and webcasts are very similar with the main difference being the initial broadcast of a webinar is interactive and allows participants to ask questions, whereas a webcast is simply a broadcast with no viewer interaction.

 

MarketingSherpa

Marketing Sherpa, SEO Marketing Benchmark Survey

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