Tag Archives: Marketing Trends

Webcast Reveals the Online Behavior of Engineers Drive the Greatest ROI with Your 2016 Marketing Efforts

November 17, 2015

If you’re an avid reader of our blog and a frequent visitor to our site then you know that this year TREW Marketing and ENGINEERING.com conducted a survey that revealed how engineers find their content online, which channels they use to consume their content and also their search preferences. After the survey was conducted, Rebecca Geier from TREW Marketing and John Hayes from ENGINEERING.com hosted a live webcast explaining in depth the results and what they mean for the future of marketing to engineers.

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Hold a Marketing Hackathon for Growth Less Planning, More Doing

November 12, 2015

At INBOUND, HubSpot’s annual user conference, in September, I attended an awesome session about “marketing hackathons.” I didn’t know what to expect going in, but the session ended up being the most useful of all I attended, loaded with tons of resources for making your marketing efforts grow.

The speaker, Paul Roetzer, had an epiphany late one night while up with his newborn – what if marketing teams could take a cue from programmers, who hold “hackathons” to quickly build and improve software, and use the same tactic to solve a marketing problem or come up with a set strategy to achieve a goal?

The idea is that in one long, intense session, you come together with your team to work on a specific problem. The philosophy is this: Spend less time planning, and more time doing. Roetzer defines the marketing hackathon as “interactive event in which marketers, executives and/or entrepreneurs come together to solve business growth challenges.”

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A Beginner’s Guide to Keyword Research Tips to Get You Started

November 10, 2015

At TREW, we recommend a complete annual keyword analysis, but what about those mid-year times when you are curious about only a term or two? For those times, I’ve put together some easy tips for gathering keyword ideas and finding out a bit about your chosen terms.

I’ll make myself the star of the example (I’m finally a star!) and put myself in that mid-year frame of mind. I want to create an e-book but am unsure what keywords to use. Writing about marketing for engineers would be ideal, but I am curious to see if anyone is searching for those terms. To start my research, I head over to Google and type in my keyword phrase.

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What Content Format Do Engineers Prefer to See and Read? Looking Into Survey Results on Content Format Preference

November 5, 2015

When creating content, it can be very useful to know your audience’s format preference for specified content types, including blogs, e-newsletters, and web pages. To gain some direct insight on this, we conducted a survey with over 1,000 responses from engineering professionals, showing their format preference for specified content types.

It is easy to understand why content is so important for reaching and engaging your technical audience. However, if you don’t know exactly what information your audience of engineers wants to gain from the content, your efforts could be wasted. To demonstrate this, our survey looks at the specific content preferences for blogs, e-newsletters, and web pages. Diving into the results will show exactly what your audience wants to see and how they want to digest the information.

Let’s analyze what the preferred content structure is for engineers and technical audiences viewing blogs, e-newsletters, and web pages.

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Should I Use a WordPress Theme for my Site Redesign? TREW Answers What To Consider and Why

November 3, 2015

Are you considering a redesign to improve your website’s effectiveness and modernize its look? Have you thought about your budget and your must-have requirements that will make your site the marketing and sales engine you’re aiming for?

Anytime we embark on a web redesign for a TREW client, we consider the variables that affect the project’s size and scope. This includes business goals, branding and positioning needs, budget, and other key factors. These can guide us in determining if the site is a good candidate for a WordPress theme redesign or if it would be more suited to a fully custom redesign (which can also reside in the WordPress CMS).

A WordPress “theme” is essentially a prebuilt website with a defined home page template and lower level page templates or elements that can be placed together to build simple lower level page templates. Premium WordPress themes are a fast way to a beautiful, impressive website. Usually within the $30 – $200 price range, these themes follow up-to-date design trends and are tested to work well in all browsers. WordPress themes allow you to get your new website up and running fairly quickly with some customization of colors, fonts, and content. Sounds great, right?

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Using the Newswire to Reach Your Audience Five Ways to Effectively Use News Releases

October 27, 2015

Press releases have changed in many ways over the last two decades. They’re still a vital form of authentic content, and if used strategically, can help you reach your target audience. However, the way you use press releases and what they can achieve as part of your marketing plans has changed.

We will first look at what has changed in terms of press releases, and then address how we should use these changes to bring positive results to marketing campaigns.


Two decades ago, press releases were the primary way to communicate with journalists. Companies wrote news releases and wired them over the ubiquitous, mysterious, “wire”. PR professionals faxed said releases to journalists, or, come the turn of the century, emailed them to save time, money and fax machine frustration. And then, everyone waited. Would the release become part of a larger news story? Would a journalist call the listed media contact for a quote? Would the release be picked up and featured in a paper? The printed word was coveted by PR professionals and marketers, and journalists had the power to feature you, or to withhold your access to the masses by passing over your news.

In print days, press release postings were thought of as earned PR – organic news that resulted from well-written, compelling press releases.

Recent History

Not too far back (2014), Google devalued press releases in search, citing releases posted with spammy links were not credible content.

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Survey Says: Engineers DO Use Social Media Don’t Disregard Social When Marketing to the Technical Audience

October 8, 2015

If you are a marketer, you have probably been faced with many questions about social media and if it’s a good fit for your client’s marketing. I get skeptical questions around social media weekly, if not daily. The fact is simple – practically EVERYONE is on some type of social media platform and they’re interacting not only with their friends and family but businesses as well. A recent study unveiled that, 88% of rapidly growing small and mid-size businesses use social media, highlighting its increasing importance. Now the question to you is, why would you not take advantage of this free medium for connecting with your target audience?

In our recent study with ENGINEERING.com, we asked some questions around social media because we were curious if the technical audience, primarily engineers, actually utilize social media for work and if they do, how often and does their age have effect on their usage of social.

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How Does Your Audience of Engineers Feel About E-Newsletters? Looking Into Survey Results on E-newsletter Marketing

October 1, 2015

Marketing to highly technical audiences can require some research into the best practices of what resonates with the audience. To create a dialogue about this, we recently conducted a survey with over 1,000 respondents of engineering professionals, helping to demonstrate how to best reach this target by understanding the ways they find, use, and engage with content.

It is often understood that sending e-newsletters is a beneficial marketing tactic to share news with your audience. However, if you don’t know exactly how the recipients feel about this communication method, you could be wasting your marketing efforts and attaining no ROI. To explore this topic, our survey asked respondents about the number of e-newsletters they subscribe to, successful elements of an e-newsletter, and how e-newsletters can be improved.

Let’s take a look at how many e-newsletters engineers subscribe to, what they believe to be the most successful elements of e-newsletters, and how the newsletters can be improved.

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TREW Crew Takeaways from INBOUND 2015, Part 3 Tips and Tricks for Creating the Ultimate Content for Your Readers

September 29, 2015

We’re wrapping up our HubSpot’s 2015 INBOUND conference recap! In part 3, we’re covering the hard question of how to catch and keep your reader’s attention with your content. The speakers at INBOUND gave fascinating and cutting-edge insight into what is in the mind of your readers! Be sure to catch up on part 1 and part 2 if you missed them.


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