Tag Archives: database marketing

Executing Smart, Creative Work That Delivers Results

With TREW Marketing’s full-service approach over these past years, we have a number of examples of our work, results and client testimonials.

Client projects include websites, from full-on, comprehensive site redesigns to smaller, targeted microsites. We develop content across all media from print and web to flash and video. We spend a great deal of time helping customers with their messaging and positioning, at a company level and/or for key products and services (we call this our “brain work”) to short, hard-hitting ad, email and call-to-action headlines. We also have a strong focus in search marketing, both with pay-per-click as well as SEO (aka, natural search).

And clients are sharing their comments on the results and experiences with TREW:

And we are proud to not only execute on projects, but deliver results. Here are some highlights from those we work with in test and measurement:

Here are some examples of our work that are driving results:
1. Website design and development – there is no more important marketing investment that your company website…it’s the nucleus!

Hot off the press - bustec.com website redesign, messaging, content development done by TREW Marketing.

Back-to-school microsite targeting controls professors in N. America.

Interior page of microsite where professors could find labs, curriculum based on engineering discipline.

2. Search engine marketing – driving 800% growth in clicks to drive traffic

3. Marketing strategy – helping companies evolve their marketing from activity-based “putting out fires” to strategic planning…you can actually make your marketing dollars go much furhter this way, you know!

Example of marketing strategy work TREW does with clients.

4. “Brain” messaging and positioning – finding the most succinct, differentiated word-set to tell your company, products and services story

(view the full flash video here)

Product-level positioning for interactive kiosk software.

Company-level positioning for TREW client Starmount Systems.

Company identity, including logo and mark, as well as mission statement and tagline created for TREW client Alfamation.

5. Flash designvideo to illustrate important product feature of interchangeability between VXI and LXI

Visit bustec.com/products to watch the flash interchangeability video.

6. Content development – content is king, for keeping your site fresh, providing means to gather leads, and building credibility with technical audiences

Examples of product flyers for various TREW clients in bioprocess, high-speed vibration and video test applications.

You can view more project examples and details results in a short slide presentation or visit our website to read our case studies.

Use It or Lose It – 6 Ideas for End-of-Year Marketing Spend

December is here and will quickly fly by.  If you have marketing budget dollars to spend before the year’s end, you are feeling the pressure.  We’ve put together a list of quick, effective marketing investments for you to consider.

1.  Invest in Google Adwords.  Not only are Adwords ideal for reaching a very specific audience, and easy to measure; you can have them live within 24 hours using your corporate credit card.  Be sure to follow best practices — see our Spotlight blog post on this topic for more details.

2.  Reach out to your database. Send an end-of-year email to your customers and prospects.  Be sure the message is not too sales-oriented…offer valuable information such as tech tips and industry news.  Or simply say thank you for their business.  Have not been keeping up with your database?  Use December to update your records, determine ways to segment your target audiences, and perhaps begin plans for a 2010 quarterly newsletter.

3.  Start a blog. December is a great time to set up the back-end mechanics of your new company blog (which would launch in 2010).  These include creating a WordPress account and feeding that account into your website.  Your blog should match the look and feel of your website, which likely means a small amount of creative work.

4.  Refresh content on your website. Conduct a head-to-toe sweep of your website, updating messages and improving your writing (active voice, tighten phrases, etc.).  While looking through your site, uncover lead acquisition opportunities, such as existing white papers and presentations, and post them behind short forms for web visitors to complete.  TREW Marketing writers/editors can be a great resource for this work.

5.  Thank your staff. Has your team gone above and beyond to meet their goals this year?  Be sure they are recognized for their efforts.  This can range from the very simple, such as bringing in bagels and coffee for a surprise treat, to gift certificates or a formal holiday/appreciation event.  An appreciated team will be a motivated team for you in 2010.

6. Gather 2010 marketing plan feedback from an expert. This is an ideal time to bring in a TREW Marketing consultant as a sounding board for your 2010 plans.  During the one or two-day session, we review goals, major marketing campaigns, core messages, and investment by media.  We uncover ways to strengthen your messages, integrate innovative marketing tactics, and measure impact and success.

Contact TREW Marketing and put your December and 2010 marketing plans in motion.