Tag Archives: american cancer society

Submit Your Nonprofit Video or Film

For all you video and film buffs out there, you’ll be happy to hear there is a new festival just for non-profit organizations – Lights. Camera. Help.

The submission process kicks off tonight with a press event at Southwest Key Community Center. For more about tonight’s kickoff event in Austin and how to submit your cause-related film or video, check out the details below or visit the festival Facebook page. 


 WHAT: Real-to-Reality: Films for a cause find their festival

 WHEN: Thursday, April 30th 7:30-9:30pm

 WHERE: Southwest Key (6002 Jain Lane) MAP

RSVP: contact@lightscamerahelp.com

Representatives from the American Cancer Society, United Way Capital Area, the Capital Area Food Bank and Best Friends Animal Sanctuary will speak about the value of the films-for-a-cause genre, show a trailer for their films and then formally submit their films.

For more information, you can email contact@lightscamerahelp.com or call Aaron Bramley at (917) 678-4590. 

Central Texas Nonprofits Launch We Are One Campaign

We are proud to announce the launch of the We Are One campaign, the first pro bono project for TREW Marketing since its founding in 2008. With this campaign, Central Texas nonprofits came together to increase involvement and drive stronger support for Central Texas organizations and their many missions. The We Are One initiative took a great deal of collaboration among twelve of Austin’s largest nonprofits, and they speak as one voice in addressing important needs across the region, especially as the economy continues to decline.

Through web, video and online social media outreach – including Facebook and Twitter as well as with a new We Are One webpage – the grassroots effort calls on all citizens to share how they are one with Central Texas.

In recent months, requests for services among many Central Texas organizations have increased while funding has dropped. Therefore, We Are One is more than just an awareness campaign. It is a call-to-action that is simple and straightforward, inviting all Central Texans to volunteer time or provide financial support. By working together as one, all who are in need can reach their full potential and succeed.

From a marketing perspective, as with any project, we began by defining the goals for the campaign. Since the main deliverables of the campaign were two videos and the objective was grassroots awareness, social media was an obvious marketing channel to use.

The main elements of the online and social media campaign were:

•    A primary campaign landing page at www.weareonecentraltexas.com where visitors can watch videos, learn more about the twelve organizations and how they are one together, and find ways to get involved

•    A Facebook fan page where visitors can join the cause and share stories, photos, and videos of how they are one with Central Texas.

•    A Twitter hashtag #wer1 where all can listen to and take part in the conversation

•   A social media release, where media, bloggers, and other interested parties can get the facts; all types of content, including video, photos, social media links, and the full press release; and contact information for media as well as for each nonprofit

Thanks to these twelve nonprofits, who led the We Are One campaign:

Please join us at TREW Marketing in congratulating these leading nonprofit organizations for serving as such a wonderful example of the power of collaboration. We were thrilled to be part of it, and hope more people in Central Texas will be inspired to join in being one with their community so all can succeed.

To learn more about the We Are One launch, and how you can get involved, please visit We Are One.

Social Media Tips from Two of Texas Pros; Top 25 Social Media Winners

We can see from this week’s Facebook debacle that social media has clearly become a critical part of any organization’s overall marketing strategy. With one post on consumer-advocacy blog Consumerist.com about Facebook’s changes to their Terms of Service, concerns among the social networking site’s 175 million users quickly spread. This crisis started and ended in the social media realm – it broke on a blog, spread through Facebook and Twitter, and was resolved back on Facebook.

With this backdrop, we thought we’d ask a couple of local Austin social media pros who were recently named among the 25 others as Texas Top Social Media Winners – David Neff of the American Cancer Society and Lisa Goddard of the Capital Area Food Bank –  for their social media tips.

David’s video tips

Lisa’s top 5 tips for social media.

1. Keep your tweets organized.  As your “friend and follow” list grows, it’s easy to miss out on good information from people you’re following.  I like to use www.friendorfollow.com to make sure I’m following the people I want to follow. TweetDeck is great to help me keep on top of legislative news, learn about food bankers across the nation using Twitter, and find the latest local news and buzz.
2. Make it personal if you’re raising money online for a cause so people can relate to your passion. Asking someone to donate to the Food Bank because of the impact hurricane evacuees have on your community, or because children don’t have access to school meals in the summer is a heckuva lot more compelling than just a general ask.  Show the impact.
3. Give your site a makeover, and often.  Freshen up your Twitter profile page with a new skin design or change the photo header on your blog.  It’s another simple way to communicate what’s new with you and show your creativity.
4. Don’t go overboard with hashtags. Sometimes it’s to your benefit to associate with an existing hashtag versus creating a new one.  For CAFB’s legislative initiatives, we’re using the exisiting #txlege tag so people interested in the 81st Texas Legislative session will also see what we’re doing and associate our nonprofit with public policy efforts. For events, a new hashtag makes sense.
5. Say “thank you”. I can’t stress that enough.

Thanks to David and Lisa for being guests on the TREW Marketing Spotlight!