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Many B2B companies are unsure exactly where to start with social media or how to integrate it with their existing marketing plans. Do I start with LinkedIn? Twitter? Do I need a blog? What investment is required and most importantly, how do I measure success? In fact, social media presents a significant opportunity for companies to form relationships, provide support, get ahead of their competition, and share expertise, but it's important to develop a strategy and plan of attack.
TREW Marketing offers a wide range of services to develop and maintain a presence on social media channels, from initial research to strategy implementation and monitoring. We analyze a client's industry to understand where its key stakeholders are interacting and provide recommendations for where to focus social media efforts. Some companies will benefit from forming relationships through LinkedIn groups, while others should energize users on Facebook first, or use Twitter to communicate with attendees at an upcoming event. Most importantly, we integrate social media efforts with the overall marketing strategy and plan to ensure the greatest consistency and efficiency of resources and messaging across channels.
Our work in social media includes the following: