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Search Engine Marketing

A company must be found before it can succeed. In today's fast-paced, digital world, being found online is more important — and can be trickier — than ever. Search Engine Marketing (SEM) is the cumulative process of increasing website visibility in search engine results via a strategic mix of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) tactics.

While SEO is based on actual website content and improves natural and organic search results, PPC compliments SEM objectives underserved by SEO initiatives. TREW Marketing will help you choose the strategies that are right for your business. Our SEM experts ensure ongoing optimization of your website. Whether you want to increase awareness or leads, our SEM marketing solutions drive qualified, targeted visitors to your website.

Search Engine Optimization (SEO)

What exactly is SEO and why is it so important? SEO allows your website to naturally rank higher in search engines, which helps your business blossom. At TREW, we take the time to understand your business objectives and develop SEO strategies tailored to your specific needs.

Through a comprehensive SEO program, we regularly monitor and measure performance to maximize your business's ROI. We then implement tactics to boost rankings, which may include:

• New pages and content on your website
• Back-end programming changes to your website
• 3rd party website linking, often part of a partner marketing strategy
• Paid lists
• Social media presence
• The result? Boosted site rankings and search engine presence, increased site traffic and leads, and overall digital brand enhancement.

Pay-Per-Click (PPC)

Search Advertising, also known as pay-per-click (PPC) is a method whereby advertisers pay for keyword searches to elevate brand/w ebsite positioning within search engine results. A strategic PPC program is not intended to replace ongoing SEO efforts, but to compliment those efforts and fill in the underserved keywords. PPC is unique in that it allows full budgetary control and only costs money when searchers visit your website.

TREW can provide your business with a complete, fully managed PPC program guaranteed to increase website traffic and lead generation. Our PPC specialists will work closely with you throughout every step of the process, including the following:

• Keyword selection
• Ad copy customization
• Landing page development
• Call-to-action development
• Detailed reporting, web analytics, data analysis and recommendations to maximize your online ad dollars and ROI

Often search advertising campaigns are paired with both SEO and industry online advertising.

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