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What is most unique about your company, product, or program? What words or phrases do your customers and partners use to describe you? By clearly and uniquely positioning your company and its products or services, you can greatly increase engagement with your key audiences.
We start by rolling up our sleeves to understand your overall vision and future goals, products, services, competitors, market opportunity, and threats. We study key words, phrases and images that most accurately and uniquely represent your organization, products, technologies, and future opportunities. From this work, we develop the core messaging for your company and its products, programs, and initiatives.
This may result in a tagline for the company, a quick pitch for the elevator ride, and key phrases to position and uniquely describe a product or program you are promoting. By taking the time to clearly define these core messages, you can differentiate from competitors and build an effective marketing plan that leverages this strong foundation to meet your goals, including generating awareness, driving leads, and growing sales.
Our work in positioning and messaging includes: