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The clear benefit of working with the media is that third-party recognition through an article, quote, photo, blog post, application diagram, customer example that positively mentions or describes your company or its products and services. No matter the region of the world, the vast majority of engineers and scientists, just like the general public, are influenced by what the press say.
Our approach to media relations is simple – define what the goal of the project is, develop a prioritized list of media to reach out to, and create a story they will find interesting and relevant. The less time or budget you have, the narrower your list of editors should be. The key is quality not quantity, so that every interaction with the media strengthens your relationship with them and their interest in hearing from you again in the future.
Our work in media relations includes: