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Marketing planning is a crucial activity to achieve both short and long-term goals for your business. Through a highly collaborative and customized approach, we identify the smartest and most cost-effective investments to produce results – driving inbound visits, generating demand, capturing leads, and gaining market share.
The Marketing Strategy and 12-Month Activity Plan includes the following steps:
We begin the marketing planning process by first asking, “What are your business goals?” We dive in to understand your products/services, target audiences, key differentiators, regional focus, and competitive landscape. In addition, perform a preliminary marketing analysis, with particular focus on content, web, and keywords/SEO.
Armed with this knowledge, we create marketing campaign plans, which may be industry, application, product, or audience-based. Each campaign employs an integrated marketing strategy, combining a mix of inbound and outbound activities to achieve particular goals.
After establishing campaigns and activities, we then identify key differentiators for each campaign. If there is not effective messaging in place, we recommend you consider our positioning and messaging service.
Campaign plans are then mapped out in a budget-based, 12-Month Activity Plan. We also provide an implementation proposal, outlining roles and responsibilities for both in-house and TREW resources – ensuring internal resources are maximized and TREW’s expertise is applied at the appropriate level.
By following this marketing planning approach, you can make sure every single marketing dollar and hour spent drives results and gets you closer to achieving your goals.