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Starting with a strong foundation understanding the key business goals and, in some cases, a thorough Marketing Audit, TREW Marketing builds upon this work by developing a detailed 12-month Marketing Plan. This plan is organized by marketing campaigns, which may be industry, application, product, or audience-based. Each campaign employs an integrated marketing strategy, combining a mix of communications activities to achieve particular goals.
After establishing campaigns and target audiences, we then identify and map core messages to each area. If there is not effective messaging in place, we recommend you consider our positioning and messaging service.
Campaign plans are then mapped out on a 12-month timeline and a prioritization process follows to ensure the plan delivers the greatest return and aligns with available resources.
The final deliverable is a set of materials that serve as a detailed 12-month guide for communications activities and key messages based upon relevant integrated campaigns.
