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Face-to-face marketing such as trade shows and seminars are a powerful way to personify your brand, capture leads, and grow customer excitement and loyalty. With that said, they can be expensive, so it is critical to have a clear strategy and well-defined objectives to measure your return on investment. A smart event strategy includes pre-event promotion to drive interest and attendance; solid execution at the event to ensure objectives are met, such as strong presentation, lead quotas, competitive intelligence gathering, etc; and post-event activities that drive both attendees and non-attendees to the next step and extend your events investment.
As your events partner, we collaborate with you to establish a plan for a new event, identify and recommend ways to enhance your existing events programs, or lead internal project teams for major events and closely evaluate event results.
Our events expertise includes the following areas: