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The toughest part of any project is usually developing the content, whether it is a new product flyer, case study, white paper, e-newsletter article, or enhancing a webpage. A strong focus on clearly-written and informative content pays back many times over by improving SEO and being leveraged across other marketing activities. For example, a conference presentation can be turned into a technical article and pitched to an editor, posted to your website to capture leads, or turned into collateral to hand out at events.
With decades of marketing writing and editing under our belts, we approach each project with a clear understanding of the audience, tone, length and technical requirements. For more technical content, we interview the expert and develop a draft to then work from. As another example, for case studies, we work directly with you and your customer to develop a final version that illustrates how your products and services help your customers achieve their goals (while minimizing the customer's required involvement).
Our writing and editing expertise spans the following: