The foundation of our service offerings is your vision and business goals. We work with you to create or refine these, then develop compelling messages and a strategic marketing plan with defined and measurable objectives – delivering results, not fluff. We help you employ industry best practices in marketing to maximize effectiveness and efficiency.

Customize Strategy Facilitation and Workshops

• Provide framework to align business strategy with marketing plans
  
• Identify ways to strengthen marketing execution
  
• Facilitate prioritization of initiatives and media spend
  
• Web workshops

Marketing Strategic Plan Development and Management - Virtual Marketing Director

• Develop core messages and company presentations
  
• Lead project teams for major marketing initiatives
  
• Create marketing dashboard and success metrics
  
• Coach and mentor your marketing team
  
• Oversee budgets and staffing plans

Communications and PR Strategy & Implementation

• External communications strategy and programs
  
• Lead project teams for major communications initiatives
  
• Areas include:
  • Media/Blogger relations
  • Crisis communications
  • Employee communications
  • Message development and spokesperson training

Event Strategy and Project Management

• Consultation on events strategy and practices
  
• Lead project teams for major events
  
• Areas include:
  • Conferences
  • Trade shows
  • Seminars
  • Webcasts and virtual conferences
  • Launch events
  • Employee events: company meetings, sales conferences

E-Marketing Strategy

• Consultation on web strategy and practices
  • Content
  • Navigation
  • Integration with initiatives
  
• Consultation on email strategy and practices
  • Content
  • Segmentation
  • Integration with initiatives
  
• Uncover opportunities for e-marketing, such as blogs and social marketing

Program Execution and Management

• Media relations
  
• Full-service event planning
  
• Speaking opportunities
  
• Content development – presentations, press materials, positioning papers
  
• Collateral development
  
• Media buying (web, print)
  
• Direct marketing, including CRM and e-newsletters
  
• Marketing dashboard to measure return on investment