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The TREW Marketing team has a long history of commitment to the Austin community, dedicating their time and support to make a positive impact in Central Texas.
TREW Marketing was a great fit for this unique, collaborative project given their talents in forging partnerships and aligning messages among broad, diverse nonprofit groups.
TREW expertly guided us every step of the way — from video production and web design to social media and PR — ensuring that we met our goal of conception to launch in 8 weeks.
In the midst of an economic recession, twelve Central Texas nonprofits, including The Seton Foundation, Capital Area Food Bank, and Southwest Key Programs, decided to come together to launch the “We Are One” campaign. The campaign aimed to start a conversation among Central Texans about increasing involvement and driving stronger support in the community. Through this campaign, the nonprofits demonstrated a new level of collaboration by speaking as one voice to address important needs across the region, especially as the economy continued to decline.
TREW Marketing was pleased to serve as the marketing agency lead of the project, which took just over two months from the initial idea to launch. Being grassroots in nature, the campaign centered on social media and video as the primary channels to communicate the messages, raise awareness, and engage the community. Through web, video, traditional PR and online social media outreach — including Facebook and Twitter as well as with a customized We Are One landing page — TREW Marketing managed development and execution of the grassroots effort calling on all citizens to share how they are one with Central Texas.
We Are One Central Texas Video
KTBC Fox News Video