The Academy of Medicine, Engineering and Science of Texas
TREW Marketing quickly became part of our team and energized the project with their ideas and enthusiasm. The PR results, direct marketing efforts and website surpassed our expectations!
Beth Henderson
TAMEST Executive Director
TREW Marketing's work on the marketing program for TAMEST's education initiative was outstanding.
James Truchard
President and CEO
National Instruments
TREW Marketing became a critical part of our team as we launched this report. It was fun to see how they made all this happen! Incredible work!
Dr. Mary Ann Rankin
TAMEST Education Committee Co-chair
Dean, College of Natural Sciences
The University of Texas at Austin
Thank you and your staff for your excellent work. We are proud of the final product and the publicity it has and will receive.
Dr. J. Tinsley Oden
TAMEST President
Associate Vice President for Research
The University of Texas at Austin
The Academy of Medicine, Engineering and Science of Texas (TAMEST) was founded in 2004 by U.S. Senator Kay Bailey Hutchison and Texas Nobel Laureates Dr. Michael S. Brown and the late Dr. Richard E. Smalley. It is comprised of Texas' 10 Nobel Laureates and 200+ Texas members of the National Academies.
Following the 2005 publication of the National Academies' Rising Above the Gathering Storm report, TAMEST members began their work on a report with findings and recommendations for K-12 math and science education in Texas.
TREW Marketing was brought into the project with only four months to launch, and took on responsibility for creating and executing a strategic PR and marketing plan launch.
Deliverables
- PR plan outlining targeted print, broadcast and blogger outreach
- Core message development and spokesperson training
- Special purpose publication
- Statewide editorial board tour
- Targeted legislative outreach
- Strategy and oversight of education report website
- Content development of launch materials and customized op ed articles for each market
- Multi-touch direct marketing plan targeting key audiences
Results
- Professionally written, designed and produced publication
- 143 clips across a broad spectrum of publications in Texas and across the U.S., including:
- Feature news articles in major Texas dailies including the Dallas Morning News, Houston Chronicle, and San Antonio Express-News
- Broadcast coverage with KTBC FOX News, KVUE ABC, CBS 42 KEYE, KAKW Univision
- Feature story on NPR Austin affiliate, KUT
- Wrote, pitched, and placed op-eds in tier 1 and 2 Texas markets
- Feature story on National Academies home page, nationalacademies.org
- Coverage on major news sites including forbes.com, marketwatch.com, latimes.com, and nationalmathandscience.org
- 78% growth in traffic to tamest.org
- Direct marketing open rates far exceeding industry averages
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