TREW Marketing was a valuable partner to KIPP Austin Public Schools in our gain coverage of the launch of our first high school, KIPP Austin Collegiate, and to educate Central Texas about the KIPP program. Through their relationships with and knowledge of the local media, and their training and guidance throughout the launch process, we secured positive coverage for our new school.
KIPP (Knowledge Is Power Program) is a national network of schools recognized for narrowing the achievement gap in public education and putting underserved students on the path to college. KIPP Austin Public Schools was founded in 2002, and planned to announce the opening of its first Austin-area high school, KIPP Austin Collegiate, in October 2008.
TREW Marketing was hired to lead the PR launch of the new high school.