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TREW Marketing took the time to really understand our organization's brand research goals and challenges. They put our staff at ease during internal interviews and helped us achieve a remarkable response rate for our external email survey. The website refresh project has given us a more visually appealing, user-friendly site and an easy-to-use, flexible tool for managing content. The research data and the improved website leave us well-prepared to develop a new brand for the foundation.
Founded in 1940, the Hogg Foundation is dedicated to improving mental health in Texas. In partnership with The University of Texas at Austin, the foundation has awarded millions of dollars in grants for mental health service, research, public education and policy projects in Texas.
The Hogg Foundation engaged TREW Marketing to conduct an in-depth market research project, focused on internal leadership and staff, as well as external groups of stakeholders and consumers. Following this market research, TREW Marketing redesigned the Hogg Foundation website to ease navigation, content updates, and better align with foundation initiatives. TREW Marketing also provided an e-newsletter template and integration with Constant Contact for efficient e-communications efforts.