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TREW's smart, engineering-minded approach to redesigning our website and developing a comprehensive marketing plan has delivered outstanding results. Website traffic has increased three-fold in the first several months and the number of leads we are passing to sales has continued to increase.
Founded in 1997, Bustec is a leading supplier of high-performance data acquisition and test products in the power generation, aerospace/defense, and medical device industries. Test and design engineers at companies such as Lockheed Martin, Boeing, Siemens, and NASA have come to rely on Bustec products and solutions due to their proven high accuracy, throughput, and channel density.
One of the first projects Bustec selected TREW Marketing to lead was a comprehensive redesign of their website. The goals were to create a clean, professional, modern design with improved navigation; update company and product content; create an easy-to-use CMS (content management system), making it easier to regularly update the site; and deliver a positive, effective brand experience.
Bustec Website Before TREW
Bustec Website After TREW, highlighting industry case studies and clear navigational paths
Bustec Product Main Page Before TREW
Bustec Product Main Page After TREW, featuring a flash video tutorial and product Quickfind