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Content Marketing

Content IS King: How to Write a Technical White Paper for Engineers

6 min read

Content IS King: How to Write a Technical White Paper for Engineers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...

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5 Content Strategies for Maximizing the ROI of Your Hosted Event

3 min read

5 Content Strategies for Maximizing the ROI of Your Hosted Event

Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event...

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Trending Topics for Technical Audiences at Content Marketing World 2022

3 min read

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...

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The Engineer's Guide to Writing and Promoting a Case Study

4 min read

The Engineer’s Guide to Writing and Promoting a Case Study

Case studies are the holy grail of content.

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How to Give Constructive Feedback to a Technical Content Writer

3 min read

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s resume. Yet, you might find yourself in the...

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4 min read

Content Types That Guide Engineers Throughout Their Buyer’s Journey

Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...

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7 Resources for Writing Trustworthy Technical Content without an SME

5 min read

7 Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic where you have no formal education or real-world...

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Why Engineering Leadership Should Care About Their LinkedIn Presence

3 min read

Why Engineering Leadership Should Care About Their LinkedIn Presence

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...

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4 min read

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...

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How to Optimize Your B2B YouTube Channel

4 min read

How to Optimize Your B2B YouTube Channel

After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...

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5 min read

A Great Video Starts with a Great Script

Based on our , the need for video in B2B marketing to engage with your audience is clear. As a result,...

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Why You Need a Technical Writer on Your B2B Marketing Team

3 min read

Why You Need a Technical Writer on Your B2B Marketing Team

You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...

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Attract Engineering Prospects with CAD Content Marketing

3 min read

Attract Engineering Prospects with CAD Content Marketing

Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...

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Strategy to Execution: Best Practices for B2B Social Media Marketing

3 min read

Strategy to Execution: Best Practices for B2B Social Media Marketing

From blog posts to case studies, B2B social media marketing is an easy and strategic method to promoting your content. However, to successfully...

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Screen Shot 2017-11-27 at 4.16.42 PM.png

2 min read

Content types: Demo videos vs. webinars

Demo videos and webinars are both types of B2B video content, and there can be some crossover between the two. However, they are not interchangeable,...

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