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Children’s Medical Center Foundation of Central Texas

The Children's Medical Center Foundation of Central Texas serves as the fundraising arm for the Seton Family of Hospital's new Dell Children's Medical Center of Central Texas.  Following the development work focused on raising funds to build the outstanding regional facility, the Foundation’s focus now is to help make it one of the top children's hospitals in the country. 

TREW Marketing was hired to develop a strategic marketing plan – starting with a focus on the website – that would create a strong, consistent foundation for the many fundraising programs they lead and increase the efficiency and effectiveness of donor outreach and engagement.

 

Deliverables:

  • E-marketing SWOT research
  • Web goals and strategy, including visitor experience, content categorization, prospect capture, and internal efficiency gains
  • Detailed web redesign plan, including design, navigation, content management, and measurement
  • Future e-marketing investment priorities plan

Results:

  • Worked across all Foundation Program Managers to capture ideas and build consensus
  • Web redesign plan directly supports Foundation business goals
  • Streamlined vendor selection process
  • Shortened web implementation 



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