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As the smartest and most collaborative agency working with engineers, scientists, and technology professionals around the world, we have decades of focused expertise in building integrated marketing plans that reach technical audiences. With our experience and industry expertise, TREW has written these marketing guides that contain best practices, industry data, and practical how-to's on a variety of topics, specifically for marketing to technical audiences.
This ebook, tailored to technical B2B business and marketing leaders, guides you through TREW’s proven website redesign process. Smart Marketing for Engineers: Website Redesign is organized into six chapters and provides clear steps on how to create an effective website. Download E-book
This in-depth case study shows how we achieved 50% revenue and 150% lead growth in just one year by following our own marketing advice. It provides a detailed look at the methodology behind four marketing principles, including specific activities and results. Download Case Study Now
This e-book provides a framework for developing your product launch plan, discusses how to position your product in the marketplace, and includes practical tips for choosing, implementing, and measuring smart marketing activities and tools. It also includes case studies of three diverse, successful product launches. Download E-book
TREW Marketing released a new evaluation guide for technical business leaders marketing their products and services online. This checklist guides you through how to create a better web experience for all visitors to your website no matter where they are in the buying cycle – those researching your business, learning more about your products and services, preparing to buy, or returning for another purchase. Download Guide
Planning for your 2013 marketing strategy? Check out our B2B marketing infographic that takes you through the steps of integrated marketing. The building blocks illustrated in this infographic show how you can methodically build your foundation, grow awareness and earn website traffic, drive lead conversion, and nurture leads to win customers and build loyalty. View Infographic
Based on our decades of experience building hundreds of customized marketing programs targeted to engineers and scientists, we have written this guide to help you get started. It provides a smart, prioritized approach that helps technical business leaders build and execute an efficient and effective marketing program where every dollar and every hour spent drives results. Download Guide
TREW Marketing sought to get into the mind of engineer by surveying more than 100 technical professionals on the way they search for information at work and stay up-to-date on the latest industry trends. In this three-part webcast, you will learn how engineers use different media sources and practical takeaways for applying these findings in your marketing plan. View Webcast
Using key statistics, case studies, and TREW Marketing's long history of building integrated marketing plans for technical audiences, this white paper was written to educate small to mid-size companies that serve scientists, engineers, and technical professionals on the importance of inbound marketing. Download Guide
How to Get Started with Search Advertising: This TREW Talk guides you through how to develop and implement a search advertising campaign, targeted to a technical audience, that increases web traffic and generates leads. Watch The Webinar Now
How to Build an SEO Keyword Strategy: SEO is not just about generating traffic to your site but generating the right traffic to the right area of your site. In this TREW Talk, we review the the the key elements of SEO and how to get started with keyword research. Watch The Webinar Now
In these quarterly newsletters we will highlight our most popular marketing resources, offer industry best practices and marketing tips to help you reach technical audiences, and keep you up to date on what's new at TREW Marketing.
Updated weekly, Spotlight is your source for marketing trends and practical advice for improving your B2B technical marketing efforts. Topics include tips to develop compelling content, improve SEO, launch new products/services, and enhance website usability. Read Blog