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Irene brings an engineer's perspective to the TREW Marketing team by asking "Would this make sense for a technical audience?" Her solid experience in technical marketing and quick adaptability to new technologies allows her to clearly present a company's goals and benefits to all levels of customers, whether through whitepapers, demos, or videos.
Before joining TREW Marketing, Irene owned and managed multiple industrial product platforms for National Instruments. She developed and executed effective product positioning and promotional plans for both local and global product launches, as well as cross-platform initiatives. By working with customers and the sales force, she also devised product strategy for R&D roadmap planning to address high-growth market areas, such as renewable energy and embedded applications.
Prior to working at National Instruments, Irene received her bachelor's and master's degree in Electrical Engineering at the Georgia Institute of Technology. She was chair of the IEEE student chapter and also participated in the Georgia Tech marching band, Student Government Association, and kayaking club.
